Senior Associate, Search

Summary

Join DEPT® as a Senior Associate, Paid Search and become an execution and optimization expert. You will manage campaigns, master best practices, and expand your skillset in SEM, audience strategy, and time management. This role requires proficiency in paid search, Excel, and reporting. DEPT® offers a collaborative environment with benefits including healthcare, dental, vision, 401k matching, PTO, paid holidays, and parental leave. The position is available in several US locations with varying salary ranges and work arrangements (remote or hybrid). Relocation is not offered.

Requirements

• Minimum of 1.5 years’ paid search experience (Google Ads a must, Bing Ads & SA360 a bonus)
• Comfortable with topics such as budgeting, bidding, and testing methodology
• Desire to quickly learn and master paid search strategy
• Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers
• High level of independence, curiosity and desire to grow your responsibilities and skill set

Responsibilities

• Manage campaigns
• Master best practices
• Expand your skill set
• Utilize proficiency in campaign builds, daily monitoring, reporting, bidding
• Consistently learn and take charge of client success
• Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed
• Sorting
• Filters
• Vlookup
• Concatenate
• Pivot tables
• Text to columns
• Conditional formatting
• Develop suggestions on activation strategy around campaign builds, overall themes, keywords (search), audience targeting, parameters, settings, and ads, as well as leveraging tools such as SpyFu, MOAT, Keyword Planner, etc
• Understand what to look at daily to know when an action is needed based on performance fluctuations and trends. Leverages Qontrol to automate account monitoring and understands how to set up / modify alerts for their accounts
• Analyze performance reports, explain performance fluctuations and why they occurred, and develop the client-facing write-up for the AM’s review
• Understand different bidding methodologies (smart bidding vs. manual) and the strategy behind the bid adjustments as well as own the implementation from standard bids to other modifiers as needed
• Create/pull pixels, tracking, remarketing, and list creation
• Delegate production tasks to nearshore or other internal team members where appropriate
• Attend & actively participate in search-specific training led internally or by channel partners to continue education
• Follows mandatory QA, ensuring it is created and filled out correctly for work by them or below - and process is following through on. Works with junior team members to ensure work is also delivered error-free
• Assist Paid Search Manager with inputs for slides in critical decks led by Client Partners, such as FBRs and tactical plans (e.g., performance charts/tables, tactical details, etc.)
• Successfully monitor daily account performance and determine the best action based on performance fluctuation and trends
• Determine the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc, to hit client goals
• Understand key concepts around audience strategy (remarketing, audience targeting/layering, persona development)
• Show consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs+ can appropriately project-manage deliverables
• Demonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave