Senior Associate, Upsell Marketing

Summary

Join Steer, a leader in automotive repair software, as a driven Sr. Associate, Upsell Marketing (SaaS)! You will spearhead customer marketing activities to support the company's growth strategy. This role demands creating impactful communication, understanding customer needs, and maximizing revenue opportunities. You will partner with various teams, test marketing channels, craft sales enablement materials, and track performance metrics. The ideal candidate possesses B2B SaaS marketing experience, strong communication skills, and a passion for the target market. Steer offers a remote work environment and comprehensive benefits.

Requirements

• Minimum of 2 years of experience in marketing at a B2B SaaS company
• Expertise building content and email marketing and using data to measure results and optimize
• Understanding and experience using Pendo (or similar)
• Experience working with software product organizations and a deep understanding of operating in a tech environment
• Strong understanding of B2B sales methodologies and customer support best practices
• Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach
• Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms
• Passion for B2B SaaS and the target market's challenges
• Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously
• You think from a user’s point of view and want to get better at it all the time

Responsibilities

• Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape
• Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors
• Test different channels (email, in-app, SMS, etc) and messaging strategies to see what’s most effective
• Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers
• Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
• Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
• Leverage points throughout the customer journey (onboarding, KB articles, etc) to ensure customers get the most out of their product experience and drive awareness of the upsell products. Create training materials and resources for CS and channel partners to ensure product mastery
• Track and analyze product marketing performance metrics and identify areas for improvement

Preferred Qualifications

• Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling)
• Familiarity with sales enablement tools and methodologies

Benefits

• 100% remote
• 100% employer paid medical insurance
• Flexible PTO with 15 days minimum
• Generous Parental Leave
• 401k
• Learning Stipend
• WFH Equipment
• Chance to work with the latest technology
• A collaborative and innovative work culture
• Opportunities for career growth and development