Senior Brand Strategist
closedTwilio
π΅ $123k-$181k
πRemote - United States
Job highlights
Summary
Join the team as our next Senior Brand Strategist to lead all brand programs and brand management.
Responsibilities
- Help establish our brand platform including brand purpose, promise, and positioning
- Lead on brand projects including brand architecture and attributes to guide all our campaigns and content creation
- Deliver brand strategies that improve brand perception
- Define the assets needed for brand engagement, enablement and unification and create a brand measurement plan
- Partner with Marketing stakeholders on the development of annual roadmaps for brand management, and determine where and how Brand team resources will support priorities identified in the roadmaps
- Manage all brand communications. Own all brand comms channels and comms roadmaps, and build out / deliver on global brand announcements
- Manage agency review process with Procurement to minimize agency sprawl and tighten controls for consistency
- Define regional brand management practices and establish brand review process for global consistency
- Lead brand education and training for employees, agencies and partners
This job is filled or no longer available
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