Senior Brand Strategist

closed
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Twilio

πŸ’΅ $123k-$181k
πŸ“Remote - United States

Job highlights

Summary

Join the team as our next Senior Brand Strategist to lead all brand programs and brand management.

Responsibilities

  • Help establish our brand platform including brand purpose, promise, and positioning
  • Lead on brand projects including brand architecture and attributes to guide all our campaigns and content creation
  • Deliver brand strategies that improve brand perception
  • Define the assets needed for brand engagement, enablement and unification and create a brand measurement plan
  • Partner with Marketing stakeholders on the development of annual roadmaps for brand management, and determine where and how Brand team resources will support priorities identified in the roadmaps
  • Manage all brand communications. Own all brand comms channels and comms roadmaps, and build out / deliver on global brand announcements
  • Manage agency review process with Procurement to minimize agency sprawl and tighten controls for consistency
  • Define regional brand management practices and establish brand review process for global consistency
  • Lead brand education and training for employees, agencies and partners
This job is filled or no longer available

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