Senior Brand Strategist

Summary

Join the team as our next Senior Brand Strategist to lead all brand programs and brand management.

Responsibilities

• Help establish our brand platform including brand purpose, promise, and positioning
• Lead on brand projects including brand architecture and attributes to guide all our campaigns and content creation
• Deliver brand strategies that improve brand perception
• Define the assets needed for brand engagement, enablement and unification and create a brand measurement plan
• Partner with Marketing stakeholders on the development of annual roadmaps for brand management, and determine where and how Brand team resources will support priorities identified in the roadmaps
• Manage all brand communications. Own all brand comms channels and comms roadmaps, and build out / deliver on global brand announcements
• Manage agency review process with Procurement to minimize agency sprawl and tighten controls for consistency
• Define regional brand management practices and establish brand review process for global consistency
• Lead brand education and training for employees, agencies and partners