Senior Data Strategist

Summary

Join Movement Strategy as a Senior Data Strategist and leverage your expertise in social media analytics and data-driven storytelling to craft impactful strategies for our impressive roster of clients. You will translate complex data into compelling narratives, identify emerging trends, and collaborate with cross-functional teams. This role demands 6+ years of experience in social media for e-commerce or retail brands, proficiency in various data analysis tools, and a passion for innovative social media strategies. As a fully remote position, you'll enjoy a flexible work environment and a comprehensive benefits package, including unlimited PTO, paid parental leave, and a supportive culture that prioritizes professional development. Movement Strategy is committed to diversity and inclusion, encouraging applications from all backgrounds.

Requirements

• 6+ years of experience in social media for e-commerce and/or retail brands
• Hands-on, recent experience with data tool stack in each of the following categories: Social listening (Netbase, Brandwatch, Crimson Hexagon, etc.)
• Site analytics (Google Analytics, Adobe Catalyst, app analytics, etc.)
• Native social analytics (Facebook Insights, Facebook Business Manager, Twitter Insights, Instagram Insights/Iconosquare or similar, etc.)
• Data analysis & reporting tools (Google Sheets, Excel, Numbers, Tableau, Looker, etc)
• Competitor trackers (RivalIQ, Social Bakers, etc.)
• Syndicated audience research (MRI, Simmons, GlobalWebIndex)
• Deep familiarity with social media platforms, trends, and metrics/KPIs

Responsibilities

• Support the development of social strategies and content optimizations with a strong foundation in social media metrics
• Leverage social listening and analytics tools to uncover audience behaviors, emerging trends, and competitive insights
• Provide analytical rigor to every project, ensuring insights from social listening, consumer research, and data analysis are fully integrated with creative and media efforts
• Use data to inform strategies that drive competitive advantage and resonate within digital spaces
• Approach new challenges with curiosity, adaptability, and an experimental mindset to enhance our ability to deliver on client’s needs in new and exciting ways
• Contribute to a culture of continuous improvement within the team
• Bring a passion for cutting-edge technologies like AI and data automation
• Pursue strategic objectives with focus, tenacity, and precision
• Translate data insights into actionable recommendations that advance client goals and create measurable impact
• Collaborate with peer-level clients and colleagues, fostering strong working relationships and ensuring actionable delivery of insights
• Be a source of stability and strength within the team
• Able to consume, assimilate, and distill diverse information into cohesive strategies, identifying insights across various inputs to shape strong recommendations
• Create measurement and testing plans from scratch, including KPI definition, benchmarking, and forecasting
• Lead ongoing reporting that tracks progress against goals, ensuring cross-functional understanding and application of optimizations
• Stay updated on industry trends, social media platforms, and emerging technologies, applying this knowledge to enhance data analysis
• Craft performance reports that align with client marketing objectives and provide a quantitative and qualitative understanding of social performance with clear and actionable optimizations
• Independently present insights in a compelling and accessible way

Benefits

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program - Stipend for personal growth
• Health and Wellness Program
• WeWork Membership
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees
• Employee Resource Groups