Senior Strategist, Loyalty & CRM

Summary

Join Bounteous x Accolite as a Senior Loyalty & CRM Strategist and drive customer loyalty by leading engagement and retention strategies. You will lead CRM strategy, reporting, analysis, and optimization, assisting with loyalty program evolution. This role requires collaboration with cross-functional teams to deliver exceptional customer experiences. The ideal candidate possesses strong analytical and communication skills, along with extensive experience in CRM, loyalty programs, and marketing automation. The position offers the opportunity to work in a fast-paced environment and contribute to the growth of a leading digital agency.

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field
• Minimum of 7+ years experience in Marketing, CRM, Loyalty, Communications
• Previous agency experience required
• Highly client-facing role, need to be able to clearly communicate ideas
• Leader with creative, innovative spirit
• Collaborative is key: Both internally and externally with client stakeholders
• Understanding of CRM data for use in segmentation, targeting, reporting & analysis

Responsibilities

• Lead all phases of CRM and loyalty engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
• Identify gaps in the customer experience and create the ideal customer journey
• Develop marketing plans that align with our client’s customer, brand, and business objectives and drive incremental revenue
• Review and synthesize client’s customer data, competitive space, and market to identify opportunities for program evolution and long-term planning
• Lead strategic planning sessions with the ability to identify opportunities & prioritize initiatives
• Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
• Define audience, segmentation, data requirements, use cases, and tests for CRM messaging
• Identify KPIs and collaborate with analysts to deep dive into consumer insights that inform recommendations
• Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed

Preferred Qualifications

• Expertise in building or evolving loyalty programs is a plus
• Proven experience working in marketing automation platforms a plus
• Experience designing cross-channel strategies across all digital platforms: web, app, Email, SMS, push notifications a plus
• Enjoy problem solving and making complicated situations simple and painless
• Analytical thinker and unparalleled attention to detail
• Excellent written and verbal communication skills
• Thrive in a fast-paced startup environment where flexibility and adaptability are key

Benefits

• Employee resource groups (ERGs)
• Visa sponsorship