Senior Content Editor

Summary

Join Apollo.io, a leading go-to-market solution, as a Sr. Content Editor. You will be responsible for creating high-ranking content to help sales and marketing professionals grow their businesses. This role involves building a contributor program, sourcing and managing columnists, and shaping their ideas. You will also optimize content for search engines, collaborate with various teams, and manage freelance writers. The ideal candidate is a seasoned content creator with experience in marketing and a proven track record of driving results. Apollo.io offers a great compensation package, a supportive remote work environment, and opportunities for career development.

Requirements

• 5-7+ years as a professional writer, editor, or content creator
• 3+ years in a relevant marketing or content marketing role, preferably including at least 1-2 years in a high-growth startup environment
• A portfolio of extraordinary content you’ve created and deployed in-market
• Experience creating and tracking content that ranks on page one
• A demonstrated track record of driving meaningful results for the business from your campaigns and programs
• Proficiency with Google Analytics, search-engine optimization tools, Salesforce, Hubspot, and other critical pieces of the marketing technology stack
• Experience building a robust content/media production workflow with customers or partners to generate content
• Experience managing contractor and agency relationships as part of the content creation process

Responsibilities

• Concept, create, and promote insights-driven, search-optimized articles
• Edit all search content for clarity, substance, point of view, and tone of voice, ensuring every single piece we publish meets our highest standards
• Coordinate with SEO to prioritize the content roadmap and create highly editorialized content that aligns with the overall strategy, converts at a high rate, and drives high-value traffic
• Coordinate with Director of Content and the Content Marketing Manager on monthly editorial slate, newsletter topics, and overall distribution and health of Magazine
• Collaborate with the growth and demand gen teams to optimize content conversion rates
• Create a roster of columnists, working with the community and social teams to identify customers, influencers, and internal thought leaders to write for Apollo
• Create an editorial board of sales experts and operationalize a column-style series around their expertise
• Own and report out on performance of Magazine content
• With the help of the Director of Content, build out and manage bench of freelance writers as needed

Benefits

• Great compensation package
• Invest tremendous effort into developing our remote employees’ careers
• Remote work