Senior Content Marketing Manager

Summary

Join SmithRx, a rapidly growing Health-Tech company, as our Senior Brand & Content Marketing Manager. You will lead the creation and execution of content strategy, scale SmithRx’s content engine, manage the editorial calendar, and serve as a key editor. Collaborate with stakeholders across various departments to craft compelling stories, translate complex concepts into approachable messaging, and create SEO-informed content. You will also help build content infrastructure and analyze content performance. This role requires strong writing, editing, and collaboration skills, along with experience in content marketing and B2B health tech. SmithRx offers competitive benefits, including health insurance, retirement plans, paid time off, and professional development opportunities.

Requirements

• 7+ years of experience in marketing or related function with 5+ years of experience in content marketing, brand communications, or editorial leadership
• Exceptional writing and editing skills with a portfolio of strong, business-oriented content
• Demonstrated ability to synthesize technical or policy-heavy subject matter into engaging copy
• Strong editorial instincts and creative judgment
• Experience with SEO, CMS tools, and performance measurement
• Cross-functional collaboration skills and the ability to drive clarity in ambiguity
• Bachelor’s degree in Journalism, English, Marketing, or related field
• Strategic storytelling and brand thinking
• Outstanding written and verbal communication
• Excellent project management and prioritization
• Strong interpersonal and stakeholder management skills
• Data-driven decision-making and content experimentation mindset
• Adaptable, proactive, and eager to build

Responsibilities

• Lead the creation and execution of content strategy that supports SmithRx’s marketing, sales, and brand goals
• Partner with the Director of Brand and Content to scale SmithRx’s content engine, from process and production to thought leadership and narrative development
• Manage the editorial calendar and develop content across formats: articles, whitepapers, case studies, ebooks, one-pagers, web copy, and executive bylines
• Serve as a key editor and quality control layer for all outbound marketing content
• Collaborate with stakeholders across Product, Sales, Strategy, and Clinical to surface ideas and craft compelling stories
• Translate complex healthcare and PBM concepts into approachable, differentiated messaging
• Create SEO-informed content that supports demand generation and organic traffic goals
• Help build out content infrastructure, tools, and workflows as the team grows
• Analyze content performance and contribute to measurement frameworks
• Stay sharp on content trends and competitive messaging in health tech and pharmacy benefits

Preferred Qualifications

Previous experience in B2B health tech, pharma, or insurance

Benefits

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• 12 Paid Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities