Senior Content Marketing Manager, Events Content

Abnormal Security
Summary
Join Abnormal Security as a Senior Content Marketing Manager to lead content development for virtual and in-person events, including webinars, roundtables, and industry conferences. Collaborate with cross-functional teams to create engaging content that enhances our brand and drives engagement. This role demands strategic thinking, strong project management, and exceptional writing and editing skills. You will own the content strategy for all events, from concept to execution, and analyze event performance to inform future strategies. The ideal candidate possesses 5+ years of experience in content marketing with a focus on event content, both virtual and in-person, and experience in cybersecurity content marketing. A creative mindset and passion for storytelling are essential.
Requirements
- 5+ years of experience in content marketing, with a focus on event content—both virtual and in-person
- Exceptional writing and editing skills with the ability to quickly craft sharp, compelling content tailored to different formats (with a focus on presentations) and audiences
- Experience working with cross-functional teams, including product marketing, revenue marketing, customer marketing, and sales
- Strong project management skills with the ability to juggle multiple deadlines
- A strategic thinker who can connect content to business goals and buyer journeys
- Creative mindset and a passion for storytelling and brand building
- Experience in cybersecurity content marketing
Responsibilities
- Own and drive content strategy for all virtual and in-person events, from concept through execution
- Collaborate with internal stakeholders to develop webinar topics, event-specific content themes, session titles, speaker abstracts, and keynote content
- Write and edit speaker briefs, talk tracks, decks, and promotional copy for events
- Partner with global integrated campaigns, strategic events, campaigns, and field marketing teams to ensure consistent messaging across all touchpoints—before, during, and after the event
- Ensure every event delivers a compelling and differentiated brand experience
- Analyze event performance metrics to inform future content strategy
- Manage the speakers program and ensure all internal + external events have relevant speakers available and prepared to present
Preferred Qualifications
- Experience working on thought leadership content programs
- Familiarity with webinar platforms (e.g., ON24, Zoom Webinars) and field event execution
- Ability to create presentations/write content for executive speakers
Benefits
- Bonus
- Restricted stock units (RSUs)
- Benefits