Senior Content Marketer

Summary

Join Float, a leading resource management software company, as a Senior Content Marketer. You will play a key role in maintaining and innovating content channels to drive prospects and customers. Responsibilities include owning the content calendar, leading the SEO program, planning content across various channels, supporting product marketing, measuring performance, and managing a teammate. The ideal candidate possesses experience in B2B content marketing, hands-on SEO experience, versatility in content creation, and a customer-centric mindset. Float offers a fully remote work environment, a competitive salary of US $128,597 (Level 3), and a diverse global team.

Requirements

• Experience across multiple content formats: a successful candidate will come with experience in B2B content marketing, likely in a SaaS scale-up environment. Our marketing team is five people, so you’ll be successful if you’re used to working autonomously without the support of a large marketing department
• Hands-on SEO experience: ability to research and brief opportunities, optimize content, report on results, and collaborate with vendors
• Versatility in content creation: experience switching between written formats (articles, newsletters, product updates) and video formats (Canva templates, video cutting and light editing, webinar hosting, short-form video creation)
• Understanding of content marketing trends: you’re curious by nature and in-the-know of what’s on the up; you use AI tools to support your content workflows, and know how to experiment and implement new ideas quickly
• Customer-centric mindset: willingness to deeply understand how our customers use our product
• Coaching, mentorship, or management skills: as you’ll be managing one teammate, experience in a management role or with coaching or mentorship skills will help in this role
• Excellent communication and attention to detail: your work will be seen by thousands of people daily, requiring precision, clarity, and autonomy
• As a fully remote team, we’re looking for someone comfortable with asynchronous communication as the default, which means you have previous remote experience and are comfortable using tools like Slack, Loom, and Linear to communicate as needed. Don’t worry—you will have significant deep work time since we have very few meetings

Responsibilities

• Own and drive our content calendar: partner with brand, content, performance, and product marketing to ensure alignment across initiatives
• Lead our always-on SEO program: actively work on optimization opportunities and on-page improvements, and collaborate with our external agency on research, briefing, and reporting
• Plan and develop content across our other channels: collaborate with our Content Marketer Stella on the execution of written and visual content for LinkedIn, live sessions, monthly newsletter, customer stories, and more
• Support product marketing: partner with Alexandria, our Senior Product Marketer, to create product-focused content for our product newsletter, new feature releases, and integrated product launch campaigns (we've got some big ones coming up 🎉)
• Maintain and improve our content production engine: ensure our content effectively supports product and performance marketing efforts. Think of content as the fuel that keeps our marketing engine running—so we can reach our target audience
• Measure and report on performance: while not expected to be a data expert, you should be fluent in GA4 and content-relevant reporting tools to track success and iterate based on results
• Keep key content assets up-to-date: regularly review and update long-form guides, listicles, and other content to align with new messaging and product features
• Take on the management of one teammate: after your first 90 days, take on the people management of our awesome Content Marketer, Stella, including regular 1:1s and content planning sessions

Benefits

• Pay for this role is US $128,597 (Level 3)
• We’re a global async remote company with a diverse team of people from all over the world who share a common belief in living our Best Work Life
• We believe deeply in the idea of transparency and share our Float Handbook publicly so potential new team members can see first hand our perks & benefits as well as our ways of working