Senior Director, Content Marketing

Summary

Join WordPress VIP as a Sr. Director of Content Marketing and lead a team of content creators in developing high-impact, data-driven content. You will be responsible for crafting compelling narratives, managing external contractors, and collaborating with commercial teams. The ideal candidate possesses strong analytical skills, experience in B2B storytelling, and a proven track record of success in content strategy and SEO. You will leverage data to inform content topics, optimize engagement, and drive pipeline growth. This role requires a mix of creativity, strategic thinking, and analytical acumen. WordPress VIP offers a competitive salary and a fully remote work environment.

Requirements

• Bachelor’s degree in Journalism, Communications, Marketing, or a related field
• Several years of experience in content writing, with a focus on technology, CMS, commerce, or similarly complex B2B audiences
• A portfolio showcasing examples of B2B content, especially content that translates data into engaging and impactful stories
• Strong analytical skills with experience in data interpretation, ideally including proficiency with analytics tools (e.g., Google Analytics) and data visualization
• Demonstrated experience in content strategy, SEO, and an understanding of digital marketing metrics
• Familiarity with the technology industry, SaaS, or enterprise software, with a clear understanding of the language, trends, and challenges in the space
• Exceptional writing, editing, and storytelling skills, with a high degree of creativity and attention to detail
• Ability to manage multiple projects with competing deadlines, independently prioritizing tasks to meet business objectives

Responsibilities

• Develop a track record of setting and breaking pipeline and revenue targets
• Build, lead, and inspire a high-performing team, fostering a culture of creativity, accountability, and continuous learning
• Leverage internal and external insights to communicate the role that brand, content, and communications play in driving pipeline growth
• Able to navigate across a matrixed organization within a complex, evolving market
• Craft high-quality, compelling B2B content, including customer stories, articles, research reports, and case studies that educate and engage our tech-savvy audience
• Develop clear, persuasive, and data-informed narratives that support growth initiatives, customer education, and retention
• Collaborate with product, marketing, and sales teams to align content with business priorities and communicate complex information effectively
• Leverage data from multiple sources to uncover insights and inform content topics that resonate with target audiences, establishing thought leadership in the tech space
• Comfortable working directly in analytics in order to assess content performance and audience engagement, adjusting content strategies based on insights and trends
• Interpret industry research, survey findings, and insights to create content that speaks to key challenges and opportunities in the technology landscape
• Develop editorial calendars and content roadmaps that support key marketing goals and customer journeys
• Identify content gaps and opportunities for SEO-optimized content that addresses audience needs and drives organic traffic
• Experiment with content formats, headlines, and angles to optimize engagement, conversion, and retention
• Conduct regular research on emerging tech trends, competitor content, and industry benchmarks to ensure our content is relevant, timely, and thought-provoking
• Collaborate with subject matter experts (SMEs) within Automattic and WordPress VIP to develop a deep understanding of product offerings and customer pain points, producing content that reflects expertise and authority
• Stay updated on best practices for content marketing within the tech and B2B sectors, integrating findings into content strategy and execution

Benefits

• Salary range: $150,000-$220,000 USD
• Fully-remote company with an open vacation policy