Senior Manager, Content Marketing

Summary

Join Revalize as our Senior Manager, Content Marketing and lead the development and execution of our content strategy for SaaS products. You will create engaging content to drive awareness and generate leads, aligning with business objectives and customer needs. This role demands strategic thinking and hands-on execution, overseeing content creation, optimization, and performance analysis. You will also lead and mentor a team of content creators, ensuring brand consistency and high-quality output. The position is remote within the United States.

Requirements

• Experience: 5+ years of experience in content strategy, content marketing, or a similar role, ideally within the SaaS or manufacturing space
• Content Expertise: Strong understanding of content creation, storytelling, and marketing techniques, with experience developing both long-form and short-form content
• SEO Knowledge: Deep understanding of SEO best practices and content optimization techniques for better search engine visibility
• Project Management: Excellent project management skills with the ability to manage multiple content initiatives simultaneously while meeting deadlines
• Analytical Mindset: Ability to analyze content performance data and adjust strategies based on KPIs and metrics
• Communication Skills: Excellent writing, editing, and verbal communication skills, with the ability to adapt content for different audiences and platforms
• Collaboration & Teamwork: Strong ability to work cross-functionally and lead collaborative initiatives with other departments such as sales, design, and product

Responsibilities

• Create & Own the Content Strategy: Develop and manage a comprehensive content strategy that aligns with the company’s goals, target audience, and buyer personas
• Content Planning: Develop an editorial calendar that outlines key themes, topics, and campaigns for consistent content creation across all channels
• SEO Strategy: Work closely with the SEO team to optimize content for search engines, ensuring content is discoverable and aligns with best practices for organic growth
• Brand Messaging: Ensure all content reflects our brand voice, tone, and messaging, creating a unified and compelling experience for our audience
• Lead Content Creation: Manage the creation of high-quality content, including blog posts, case studies, whitepapers, eBooks, website copy, email campaigns, and social media posts
• Multimedia Content: Collaborate with design and multimedia teams to create engaging visual content (e.g., infographics, videos, and slide decks) that complements written materials
• Content Repurposing: Optimize and repurpose content across different formats (e.g., turning blogs into webinars, eBooks into email sequences, etc.) to maximize reach and engagement
• Monitor Campaign Success: Track campaign performance using KPIs and analytics tools, such as conversion rates, open rates, click-through rates, and lead generation metrics
• Report Insights: Provide regular reports on campaign performance, with actionable insights and recommendations for future improvements
• Data-Driven Decisions: Use data to inform copywriting strategies and campaign decisions to improve engagement and conversion
• Team Leadership: Lead and mentor a small team of content creators and copywriters- providing guidance, feedback, and support to ensure high-quality content delivery
• Content Governance: Ensure content creation follows brand guidelines, maintains quality, and is consistent across all channels

Preferred Qualifications

CPQ, PLM, and/or CAD experience a plus

Benefits

Remote work in the United States