Senior Content Strategist

Summary

Join Ivanti as a Senior Content Strategist and play a pivotal role in our content marketing team. You will act as a connector between multiple functions, facilitating the development of useful and relevant content for prospects and customers. This role involves both content creation and strategic planning, requiring you to balance hands-on production with big-picture thinking. You will orchestrate content development, refine content guidelines, support content adoption, advise on strategic content use, and monitor performance. The ideal candidate possesses strong B2B content marketing experience, a diverse content portfolio, exceptional communication skills, and expert-level understanding of content strategy. Ivanti offers a collaborative and supportive work environment focused on professional development and career growth.

Requirements

• 5+ years in B2B content marketing or closely related marketing role
• Strong portfolio of content across a variety of formats, particularly video
• Exceptional communication skills and ability to influence people at all levels of the organization
• Expert-level understanding of content strategy
• Clear track record of cross-functional collaboration to drive content development and distribution

Responsibilities

• Orchestrate content development, working with subject matter experts, other content creators and internal and external production resources
• Refine and uphold content guidelines to ensure that all content developed across the organization is strategically necessary and relevant to our target audience
• Support content adoption by maintaining and optimizing “self-service” resources for stakeholders across the organization to get value from existing content
• Become a go-to resource to advise on strategic content use for maximum impact across the marketing and sales cycle
• Monitor performance and optimize content based on data

Preferred Qualifications

• Prior experience in IT, security or other closely related field
• Demonstrable knowledge of content distribution channels, both organic and paid