Senior Content Analyst

Summary

Join SeatGeek's Growth Marketing team as a Senior Content Analyst to shape content strategy, drive growth through data analysis, and expand content channels. You will partner with cross-functional teams, optimize content for discovery, and standardize quality guidelines. This role requires expertise in SEO, content creation, and data analysis, along with a passion for live entertainment. You will manage freelance writers and explore AI applications in content creation. The position offers a flexible work environment, generous benefits, and the opportunity to influence SeatGeek's content strategy and product roadmap.

Requirements

• Experience & Expertise: 4–6 years in content, editorial, SEO, or digital marketing—ideally in consumer tech, media, or e-commerce
• SEO Fluency: Deep knowledge of organic search and on-page SEO; hands-on experience with tools like Ahrefs, Google Search Console, or similar
• Fan-First Mindset: A true live entertainment enthusiast who can speak passionately about the experience as both a strategist and a fan
• AI Curiosity: You stay ahead of emerging AI trends and understand how to practically apply them to improve content discovery and curation
• Data Confidence: Comfortable working with data and tools like Excel (VLOOKUPs, pivot tables, IF statements). You enjoy exploring performance metrics and extracting insights
• Strategic + Creative Thinking: You blend analytical rigor with creative problem-solving—crafting strategies that resonate and perform
• Strong Execution: You know how to get things done efficiently, even with limited resources, and bring a bias for action
• Collaboration & Communication: Excellent at working cross-functionally and managing multiple stakeholders across marketing, product, and operations
• Content Systems Knowledge: Experience with CMS platforms and a strong understanding of how to scale and optimize content management processes
• Talent Network: A robust network of writers, editors, and content creators you can call on to execute fast, high-quality work

Responsibilities

• Shape Content Strategy: Partner closely with the Senior Manager of SEO to define, execute, and maintain SeatGeek’s content strategy across the marketplace
• Drive Growth Through Insights: Analyze performance across editorial, SEO, and user-generated content. Build dashboards and KPIs that track engagement, traffic, conversions, and ROI—translating insights into clear actions
• Expand Content Channels: Develop cases for new content types and formats—blogs, social, multimedia, and beyond—with a laser focus on bottom-line impact
• Optimize for Discovery: Conduct in-depth keyword research, competitor analysis, and gap assessments to inform high-impact SEO strategy
• Standardize Quality: Define content usage and quality guidelines, and evangelize the value of content across partners and stakeholders
• Enhance Marketplace Experience: Collaborate with Event Ops to ensure harmony between content, seating maps, view-from-seat media, perks, and catalog data—especially ahead of high-impact seasonal moments
• Influence Product Roadmap: Partner with the product team to suggest improvements that boost the operational efficiency of internal content tools
• Explore AI Innovation: Be a thought leader in applying AI to content sourcing and curation workflows—bringing automation and creativity together
• Manage Contributors: Build and manage a roster of freelance writers and content creators to support multichannel content needs

Benefits

• Equity stake
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching program
• Student loan support resources
• Health, vision, dental, and life insurance
• Up to $25k towards family building and reproductive health services
• Gender-affirming care support program
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $120 per month to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music