Senior Content Strategist

Summary

Join DEPT® as a Sr. Content Strategist and play an integral role in crafting and leading key aspects of the company's work. You will drive strategic planning, content creation, and governance across digital experiences for major brands. This role blends content, content operations, strategy, and user experience, demanding both creative and analytical skills to deliver impactful digital experiences. You will be responsible for developing comprehensive content strategies, leading content audits, collaborating with various teams, defining content standards, overseeing content lifecycle management, partnering with stakeholders, establishing metrics, and driving content optimization. The position requires strong communication and presentation skills to interact with all levels of stakeholders. You will work with minimal processes, solving problems proactively and utilizing various collaboration platforms.

Requirements

• 6-8+ years of content strategy, digital marketing, or UX experience
• Bachelor's degree in a relevant and related field
• Strong understanding of information architecture, user experience principles, and content management systems
• Experience with content analytics tools, user research methodologies, and A/B testing
• Background in leading teams and managing complex, multi-platform content initiatives

Responsibilities

• Author and lead key aspects of the work externally and internally
• Drive strategic planning, content creation, and governance across digital experiences for some of the best brands on earth
• Distill complicated things into simple ideas, and transform simple ideas into inspiring creative and design opportunities
• Be fluent in culture—what’s happening in the world, why is it happening—and be capable of applying that understanding to the work
• Apply critical analysis to various sources of data and analytics in order to distill meaningful insights for our teams and clients
• Be a natural facilitator of collaboration who’s skilled at building strong, influential relationships with clients at all levels and colleagues across all disciplines
• Be experienced with content management platforms, analytics tools, and collaborative workflows
• Develop comprehensive content strategies that align with business objectives and user needs across websites, applications, and digital touchpoints
• Lead content audits, gap analyses, and competitive research to inform strategic decisions
• Collaborate with data analysts, UX designers, brand strategists, and development teams to ensure content supports optimal user experiences
• Define and create content standards, voice and tone guidelines, content maps, information architecture, narrative hierarchy, persona messaging, and editorial workflows
• Create content frameworks, taxonomies, migration plans, and governance models that scale across organizations
• Oversee content lifecycle management from creation through optimization and retirement
• Partner with executives and stakeholders to translate business goals into actionable content strategies
• Establish metrics and KPIs to measure content effectiveness and user engagement
• Drive content optimization initiatives based on user research, analytics, and testing
• Build presentations and lead share-outs, check-ins, and presentations to every level of stakeholder from the day-to-day point of contacts all the way up to C-level executives
• Work with minimal processes in place, solving problems by being optimistic and using proactive thought processes and skills
• Work in Google Suite, Figma, Miro, and various collaboration platforms (e.g. Slack, Teams, Webex, Zoom, etc)