Senior Conversion & Messaging Strategist

Summary

Join Freebird, a rapidly growing company, as their Conversion & Messaging Strategist. This strategic role focuses on creating data-driven messaging strategies to significantly improve business results. You will conduct consumer research, design high-converting landing pages and funnels, and craft persuasive copy. The position requires A/B testing and collaboration with various teams. Freebird offers a remote-friendly work environment, competitive compensation, performance bonuses, and growth opportunities. If you are passionate about impactful messaging, consumer insights, and UX design, this is the ideal role for you.

Requirements

• 5+ years of proven experience in direct-response copywriting, consumer insights, messaging strategy, CRO, or growth marketing, ideally within a fast-growing DTC/eCommerce environment
• Demonstrated track record of leveraging data-driven insights to build high-converting landing pages and marketing funnels
• Strong proficiency in consumer psychology, behavioral insights, and persuasive communication techniques
• Proven ability to conduct robust research and testing to identify and validate impactful messaging and offers
• Experience in clearly articulating strategic funnel concepts to UX designers and collaborating effectively to create exceptional user experiences
• Exceptional analytical skills with experience in experimentation, A/B testing, and insightful interpretation of results

Responsibilities

• Conduct deep voice-of-customer research using surveys, customer interviews, reviews, and competitor analysis
• Run data-driven messaging tests to identify precisely what resonates most deeply with our audience, determining the highest-impact messaging hierarchy (what to say first, what visuals to use, what drives trust, etc.)
• Translate customer insights into highly effective landing page and funnel strategies, clearly outlining messaging, visuals, and offer positioning
• Collaborate closely with UX designers to effectively bring your strategic vision to life with optimal user experience design
• Craft powerful, persuasive copy that clearly communicates key benefits, builds trust, and drives action
• Design compelling offers and pricing strategies that resonate deeply with customers and maximize conversions
• Lead rigorous A/B testing to validate messaging, offers, layouts, and content, ensuring continuous optimization based on meaningful insights
• Analyze and clearly communicate results and strategic insights across the organization
• Act as the internal expert on customer-driven messaging, partnering closely with Email, Paid Media, Creative, Product, and Web teams
• Provide training and guidance across teams to ensure consistent application of validated messaging frameworks

Preferred Qualifications

• Strategic conversion and direct-response copywriting specialist from a high-performance DTC/eCommerce brand
• Product marketer with extensive funnel-building and consumer-insight experience
• Growth marketer or CRO expert with a proven record of messaging strategy development and validated conversion improvements

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position