Senior Data Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Marketing Measurement Manager. Manage the overall measurement strategy for a portfolio of clients, employing statistical modeling, incrementality experiment design, and customer analysis. Utilize data analysis tools like R, SQL, and Python to identify performance insights and opportunities for improvement. Present findings clearly and concisely, recommending actionable steps. Forecast performance based on statistical analysis and communicate effectively with internal and external stakeholders. Drive efficiencies in measurement processes and leverage AI technologies for optimization. This role requires a Bachelor's degree, 6+ years of marketing analytics experience, 3+ years of agency experience, and proficiency in R, Python, and SQL. Demonstrated managerial experience is essential.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 6+ years of experience in marketing analytics and Measurement
• 3+ years of agency experience
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies
• Proficiency in R, Python, and SQL
• Experience with ETL tools, such as Funnel.io and Fivetran
• Strong understanding of full-funnel marketing strategies
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools
• Excellent communication and organizational skills to collaborate effectively across teams internally and externally
• Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter
• Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders
• Team-oriented and collaborative, effective interpersonal skills, highly organized
• Data visualization skills using Looker and analysis in Excel
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Strong attention to detail
• Self-motivated and able to work under pressure
• Maintain 90%+ revenue retention for dedicated Measurement accounts
• Client sentiment for dedicated accounts
• Efficiency and quality of analysis delivery, both in the hard output and presented narrative
• A creative, problem-solver mind with a foundation of hard data skills
• Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc
• Experience using Data Science to guide marketing decisions

Responsibilities

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL and Python
• Present findings simply and eloquently, always leading to a “so what” and recommended actions
• Stats-based performance forecasting
• Communicate effectively across various POCs including internal teams, external leads, and executives
• Consistently drive efficiencies within the current measurement and marketing science processes
• Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics)
• Experience with ad platform reporting and data systems (3rd party pixels, product catalogs, and server-side tracking)