Guideline is hiring a
Senior Copywriter

Summary

Join our team as a Senior Copywriter to help create fresh and interesting content for various audiences, connecting with self-employed individuals, small business owners, HR representatives, and more. You'll work primarily with the Marketing organization, owning touchpoints from email campaigns to landing pages, and collaborate with visual design and content design teams to ensure seamless customer experiences.

Requirements

• 5+ years of experience as a marketing copywriter for B2B or B2B2C brands
• Expertise in voice and tone as well as driving brand identity
• Strong skills in writing, editing, and communication to articulate complex ideas in meaningful and empathetic ways
• Demonstrate the ability to work with a variety of partners and stakeholders, including Marketing, Product, and Legal teams
• A portfolio with a few case studies, showing your ability to be creative, produce thoughtful storytelling and messages, and influence team members
• Thriving in a fast-paced, startup environment

Responsibilities

• Content strategy: You’ll have the opportunity to think strategically about Guideline’s brand, developing content concepts and exploring our narrative
• Refresh our voice and tone: You’ll help shape and hone our voice and tone, ensuring that every single piece of content that goes out is in line with our high-quality standards
• Copywriting and production: You’ll own the copy on all assets and collateral—including but not limited to paid digital, socials, national paid campaigns, marketing emails, and website copy
• Become a domain expert: You’ll bridge our creative work with legal needs. As you strengthen your expertise, you’ll help us push our creativity while ensuring what we ship is compliant
• Build a library of approved materials: Since we’re in such a highly regulated space, each piece of collateral goes through Legal and Compliance. To help our marketing teams execute more efficiently, you’ll evolve and own our playbook of pre-approved language that we can plug and play
• Growth initiatives: You’ll support our Growth performance goals, act as a thought partner for marketing team members, and be an advocate for the buyer and customer
• Collaborative partnerships: While this role works the closest to Marketing, it also lives in our Research and Development organization. This means you’ll be at the center of many strategic conversations with Marketing, Product, and Legal

Benefits

• Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
• 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
• 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
• Opt-out credit if all three plans are waived
• Eligibility to participate in Health Savings Account and Flexible Spending Accounts
• Disability and life insurance options
• Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
• Paid parental leave for birthing and non-birthing parents
• 1 - month Sabbatical after 5 years of employment
• Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year