Director of Content

Summary

Join iPullRank, a leading digital marketing agency, as their Director of Content Strategy. Lead and mentor a team of content strategists, creators, developers, and optimization specialists, ensuring high-quality deliverables for major clients. Develop and implement comprehensive content strategies, aligning them with audience research and business objectives. Collaborate with other departments to enhance the agency's offerings and contribute to company thought leadership. This player-coach role requires strong analytical skills, experience in digital marketing, and a proven track record of success. The position offers a competitive salary, comprehensive benefits, and the opportunity to shape your career in a dynamic and rewarding environment. This hybrid or remote position offers a salary range of $135-155K.

Requirements

• 10 years of experience in a similar role with experience managing a team
• Strong experience and understanding of digital marketing channels and measurement metrics: SEO, keyword research, information architecture, usability best practices
• Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts and applied usability learnings
• Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
• Content presentation and delivery skills - determine how content should be packaged and delivered to induce audience to take desired business actions
• Previous experience with digital marketing tools such as SEMRush, Google Analytics, Buzzsumo, Screaming Frog
• Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
• Experience leveraging market segmentation in the development of Content Strategy
• Experience defining brand messaging architecture and implementing and enforcing governance models
• Highly proficient in Microsoft Office or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides

Responsibilities

• Oversee all content deliverables, ensuring quality, comprehensiveness, and cohesion with content, data, and SEO strategy
• Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance
• Develop multi-channel Content Strategy to inform client content creation efforts
• Lead content strategy team members as well as, design, copywriting resources
• Continue to build and manage growing network of content creators and contributors
• Enforce and lead the adherence to content workflow and governance models both internally and externally
• Perform extensive content audits
• Lead brand voice and tone workshops for clients
• Lead ideation sessions for content creation
• Serve as trusted advisor and, when appropriate, educator to clients, ensuring value of content is clearly communicated and understood
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
• Collaborate with the Market Research/Analytics and Development teams for insights that inform Content Strategy and delivery
• Partner with Operations, Client Services, Business Development to support client acquisition and revenue growth
• Contribute to company thought leadership efforts with internal and external teams

Preferred Qualifications

• Experience working in an agency environment
• Experience with a variety of Content Management Systems
• Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays