Launch Potato is hiring a
Senior Copywriter

Summary

Join Launch Potato's creative team and take our video ads to the next level by leveraging your direct response copywriting expertise. As a key player in our creative pod, you'll drive wins for multiple verticals within the organization.

Requirements

• 4+ years of experience in agency/in-house concepting or content creation roles, preferably in the financial space
• Solid understanding of digital experiences and how to write for each channel (e.g., email, social media, paid media, etc.)
• Expertise creating winning video ad scripts for Facebook, YouTube, TikTok, & Snapchat
• Experience managing time and establish priorities while maintaining flexibility to respond to changing demands
• Extreme attention to detail and a “less is more” approach to copywriting
• Expert-level skills in direct response marketing copy. You feel confident flexing your words to drive business objectives and compel users to action

Responsibilities

• Conduct research to understand our target audience, industry trends, and competitive landscape to improve copywriting performance
• Write compelling, direct response ad copy for paid media channels, with a focus in auto insurance and credit cards
• Collaborate with the creative team to brainstorm and generate ideas for ad campaigns that resonate with relevant audiences
• Maintain consistency in tone, voice, and style, adhering to established brand guidelines and ensuring a cohesive brand identity in all communication materials
• Review and edit content for clarity, grammar, and consistency, ensuring high-quality output that meets our standards
• Apply a strategic mindset to understand client goals, market trends, and consumer behavior, translating insights into effective ad copy
• Stay updated on industry trends, competitor activities, and emerging technologies to inform and enhance advertising copy strategies

Preferred Qualifications

• Excellent verbal and written communication skills
• A passion for data and using analytical skills to fuel creative decisions
• A strong foundation in direct response copywriting
• An eye for detail
• Ability to work both independently and with a team
• Comfortable in a fast-paced startup environment where adaptability is key
• An inherent motivation to make big things happen