Black & White Zebra is hiring a
Senior Conversion Copywriter

Summary

Join a rapidly growing media tech company as a Senior Conversion Copywriter, crafting compelling copy for digital platforms, optimizing sales funnels, and collaborating with teams to drive revenue growth.

Requirements

• Proven experience in conversion copywriting with a strong portfolio showcasing high-impact web, email, social media, and paid ad copy
• Expertise in A/B testing and using analytics to drive content optimization
• Strong understanding of digital marketing principles, sales funnels, and how to apply them to copywriting
• Excellent communication skills
• Ability to manage multiple projects simultaneously while maintaining high standards of quality and accuracy
• Experience in using content management systems, email marketing platforms, and analytics tools

Responsibilities

• Craft persuasive, conversion-focused copy for web, email, social media, and paid ads
• Collaborate with marketing and product teams to optimize sales funnels, using data-driven insights and A/B testing to refine copy and improve conversion rates
• Develop engaging and conversion-focused content across multiple formats, including lead magnets, blog posts, infographics, video and podcast titles/descriptions, and PR materials such as press releases and media pitches, all aligned with business goals and brand messaging
• Design and execute A/B tests to evaluate copy effectiveness across various channels, continually refining performance
• Work closely with editorial, design, product, and SEO teams to ensure copy aligns with brand voice, goals, and strategic objectives
• Ensure all copy maintains a consistent tone and style that aligns with Black and White Zebra’s brand guidelines
• Mentor and guide junior writers, helping to set the standard for the company’s copywriting practices

Benefits

• Annual salary in the range of $90,000 to $110,000 CAD
• Discretionary bonus
• Comprehensive benefits package