Senior Copywriter

Summary

Join Pressmaster.ai, a dynamic startup, as a Marketing Project Manager/Senior Copywriter and craft sales-psychologically effective copy that amplifies our brand and transforms the PR landscape. Collaborate with a creative team to deliver compelling messaging across multiple media channels, playing a pivotal role in project management and driving the success of Pressmaster.ai. Become a key player in shaping the future of PR with innovative ideas and impactful storytelling. You will foster team growth, create targeted copy for various platforms, develop content marketing strategies, edit and proofread content, drive SEO and SEM strategies, plan and execute marketing campaigns, and manage project plans and budgets. This role requires strong leadership, copywriting, and marketing campaign management skills. The position offers remote work, flexible hours, and a supportive company culture.

Requirements

• Demonstrated experience in leading and mentoring content teams, with proven ability to manage workload distribution, provide constructive feedback, and foster professional development. Experience in conducting performance reviews and implementing team-building initiatives to maintain high morale and productivity
• Native-level English proficiency (C2) with 5–7 years of experience crafting high-impact copy across diverse formats, particularly in direct response marketing. A strong portfolio showcasing creativity and results-driven content is essential
• Proven ability to manage and execute marketing campaigns across multiple channels, including social media, email, and digital platforms. Experience in the SaaS industry is a significant advantage
• Proficiency with marketing tools like HubSpot, Marketo, or Pardot, as well as project management platforms (Asana, Trello). Familiarity with analytics tools (Google Analytics, SEMrush) and content management systems (e.g., WordPress)
• Deep understanding of search engine optimization and pay-per-click advertising techniques to enhance visibility and performance
• Strong organizational skills with experience managing budgets, schedules, and resources effectively. PMP or similar certifications are a plus
• Degree in Marketing, Communications, or a related field; advanced digital marketing or content strategy certifications are advantageous
• Highly creative, detail-oriented, and collaborative, with excellent communication and problem-solving skills. Adaptability to dynamic work environments and a strong commitment to delivering quality results

Responsibilities

• Foster team growth through mentoring, skill development, and creating a collaborative environment while delegating tasks effectively and providing constructive feedback to optimize team performance and content quality
• Create compelling, targeted copy for various platforms, including advertisements, blogs, newsletters, landing pages, and social media, ensuring alignment with brand messaging and goals
• Develop and implement content marketing strategies that drive engagement and conversions while maintaining a consistent and distinctive brand voice
• Independently edit and proofread content to meet the highest quality standards, ensuring brand compliance and audience relevance
• Drive SEO and SEM strategies to improve organic traffic and ROI, managing both on-page and off-page optimization
• Plan and execute integrated marketing campaigns, including email, social media, and digital advertising, ensuring all elements are aligned and on track
• Create and manage detailed project plans, schedules, and budgets to ensure timely delivery and efficient resource allocation
• Create and maintain detailed project timelines using agile methodologies to ensure all deliverables are completed on schedule and within scope
• Monitor KPIs, analyze campaign performance, and use insights to refine strategies and optimize content effectiveness
• Coordinate with cross-functional teams, including designers, developers, and sales, to align efforts and achieve business goals
• Proactively identify opportunities for innovation and propose creative solutions to enhance the app's features and user experience
• Demonstrate strong self-management skills by taking ownership of projects from conception to completion while maintaining high-quality standards

Benefits

• Remote work, flexible hours
• Competitive salary
• Performance bonuses
• Comprehensive benefits