Senior Creative Producer

Summary

Join Welltech, a global IT powerhouse in health and fitness mobile applications, as a Freelance Senior Creative Producer. This freelance position, ideal for peak season support (December and January), requires expertise in generating impactful concepts and collaborating across disciplines. You will be responsible for strategic support, creative excellence, and strong management of creative production. The role offers flexibility in working hours and location, with the possibility of remote collaboration or relocation to Cyprus, Poland, or Spain. Help revolutionize wellness communication by joining our health-tech journey.

Requirements

• Minimum 2 years of relevant experience as a Creative Producer or similar position
• Excellence in ideation and execution across diverse ad networks: Meta, TikTok, and Google
• Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications
• Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs
• Strong background in performance marketing that is driven by insights and analytics
• Excellent project and time management skills
• Empathetic team development skills that foster both individual growth and team-wide success
• Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context
• Open and effective communication aimed at building trust with various stakeholders
• Operate autonomously and proactively
• Upper-intermediate or advanced English level

Responsibilities

• Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google)
• Translate insights into actions that resonate with our target audience
• Innovate using new tools, frameworks, and methodologies to enhance creative output
• Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs
• Analyze UA results and creatives’ performance in order to improve metrics
• Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions
• Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates
• Manage full-cycle creatives’ production: from idea to final implementation
• Plan and coordinate your own workload, prioritize tasks and goals
• Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency

Preferred Qualifications

• Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus
• Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads
• Profound awareness of trends within the health and fitness vertical
• Experience with subscription-based applications and mobile advertising markets
• A genuine passion for wellness and health tech

Benefits

• This is a freelance position, allowing for flexibility in working hours and location
• With the possibility to collaborate remotely or relocate to our hubs in CY, PL, or ESP