Maneuver Marketing is hiring a
Senior Creative Strategist in United States

Summary

The job is for a Senior Creative Strategist at a fast-growing health and wellness company. The role involves creating high-converting marketing videos for their D2C e-commerce brand, leading and managing a team, collaborating with creators and editors, analyzing performance data, and hiring new team members to enable scaling of video production.

Requirements

• 4+ years experience creating video ads for D2C e-commerce beauty or wellness brand (short/long form)
• Strong leadership skills, experience in managing + hiring teams (editors/ writers/ content execs etc)
• A highly creative self-starter who can work both independently and collaborate well with different teams
• Ready to go video ads portfolio + playbook to start applying new test ideas to any brand (various UGCs, Ingredient/ Benefit GIFs, Product Explainers etc)
• Strength in organization, project management and documentation
• Quick at analyzing and breaking down competitor ads and modeling concepts for fast testing cycles
• Up-to-date with latest trends and advertising best practices (DTC Twitter etc)
• Highly skilled in Adobe After Effects/ Illustrator/InDesign and Photoshop to execute projects with excellence
• Working knowledge or better of other Design software, such as After Effects, Premiere, Figma

Responsibilities

• Lead & manage a team consisting of copywriters, video editors & content executives
• Plan & oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach
• Create script outlines & storyboards that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics (both direct response & brand)
• Collaborate with creators & editors from pre-production to delivery, including providing feedback on edits, reviewing graphics and on-screen text
• Analyze performance data, and use data to create incremental video optimizations that scale
• Collaborate with editors to create video templates & optimization guides for winning ad formats and iterations of them (including different hooks, structures, elements, lengths, mashups, audio etc)
• Hire & integrate new team members to enable scaling of video production

Benefits

• Competitive salary and performance-based bonuses
• Opportunities for professional development and advancement
• Collaborative and dynamic work environment