Middle Seat Digital is hiring a
Senior Digital Advertising Strategist in United States

Summary

The job is a temporary, full-time position as a lead strategist in a media and fundraising firm that supports progressive causes and candidates. The role involves managing client campaigns, planning and running digital ad campaigns, embedding oneself in the work of clients, ensuring best practices are followed, conducting in-depth analysis of ad campaigns, and leading the ads team and providing trainings. The job requires 2+ years of experience working on advertising campaigns with major platforms, 2+ years experience working with Facebook Business Manager, Google Search and any DSPs, great communication skills, attention to detail, comfort managing multiple client relationships, digital ad experience for political candidates, advocacy orgs or organizations that do elections work. The benefits include 100% premium coverage for health, dental, and vision, zero deductible health plan, $50 monthly mobile phone subsidy, mental health expense subsidy of up to $300 per month, $100 monthly student loan reimbursement, 10-15 paid vacation days off, unlimited sick leave, professional development stipend, commuting benefits for staff in the DC Metro Area, coworking space stipend for cycle hires outside of the DC Metro Area, flexible work from home schedule.

Requirements

• 2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
• 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
• Experience in excel or Google Sheets, report template design and/or other data visualization tools
• Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
• Attention to detail and organization while managing tight deadlines and multiple projects
• Comfortable managing multiple client relationships from start to finish
• Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
• Digital ad experience for political candidates, advocacy orgs or organizations that do elections work

Responsibilities

• Manage 2-3 large clients as lead strategist on direct donate, acquisition, and persuasion campaigns
• Take charge of strategic planning for client campaigns
• Manage client relationships and collaborate with assigned ads staff members
• Oversee campaigns focused on direct donation, acquisition, and persuasion
• Plan and run digital ad campaigns from start to finish
• Develop media plans with measurable objectives
• Allocate budgets for campaigns
• Create compelling hooks for the ad program
• Write engaging ad content
• Lead designers on creative aspects
• Optimize landing pages for conversions
• Implement and test ad campaigns on multiple platforms
• Optimize campaigns to align with client goals
• Join their Slack teams, calls, list servers, etc
• Gain a deep understanding of their work in a timely manner
• Proactively guide client strategy that relates to your work
• Continuously assess priorities and to-do lists
• Delegate tasks when appropriate
• Shift gears as needed to keep projects on track
• Capitalize on rapid response opportunities
• Respond promptly to client requests and inquiries
• Collaborate with the email fundraising team to integrate ads effectively
• Align ad strategy with the client's mission and campaign objectives
• Provide strategic ideas and lead discussions on ad practices and tactics
• Stay updated on persuasion, voter registration, and Get Out the Vote studies
• Conduct in-depth analysis of ad campaigns
• Use analysis to inform future strategy, messaging, and targeting
• Report campaign metrics to clients accurately and effectively
• Train the ads team and full staff on core best practices and platforms

Preferred Qualifications

• Agency experience
• Knowledge of basic HTML and CSS for landing page templating
• Experience pitching clients on an ads budget
• Experience mentoring entry-level staff or interns
• Demonstrated commitment to progressive politics

Benefits

• 100% premium coverage for health, dental, and vision
• Zero deductible health plan
• $50 monthly mobile phone subsidy upon presentation of supporting documentation
• Mental health expense subsidy of up to $300 per month upon presentation of supporting documentation
• $100 monthly student loan reimbursement upon presentation of supporting documentation
• 10-15 paid vacation days off, depending on the anticipated length of employment
• Unlimited sick leave
• Professional development stipend
• Commuter benefits for public transportation for staff in the DC Metro Area
• Coworking space stipend for cycle hires outside of the DC Metro Area
• Flexible work from home schedule (or work in our D.C. office)