Massive Rocket is hiring a
Senior CRM Consultant

Summary

The job is for a Strategy Consultant (CRM) at Massive Rocket, a UK-based Data & CRM Consultancy. The role involves managing and growing customer accounts, leading client projects based on past CRM experience, and guiding customers through the design and delivery of their CRM programs. The work environment is fast-moving, supportive, international, remote, and flexible with opportunities for career progression, team events, and outings.

Requirements

• 5+ years of experience in CRM marketing strategy or CRM campaign manager role
• Extensive experience working with Braze platform, demonstrating proficiency in utilizing its features for effective CRM strategies
• Ability to quality assure the work of junior team members in Braze, ensuring accuracy and alignment with best practices in CRM campaigns
• A BA/BS in Business/Marketing related fields or equivalent working experience
• Ability to manage and prioritize a number of concurrent tasks while maintaining a high level of attention to detail
• Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
• Experience working with Salesforce Marketing Cloud, Iterable, Hubspot or other CRM Platforms
• Advanced skills in Excel and PowerPoint
• Strong knowledge of email and digital marketing

Responsibilities

• Take a lead role in client project delivery for retention audits + CRM programs working with multiple clients simultaneously
• Demonstrate expertise in planning and executing CRM strategies
• Use analytics and attribution tools to build and investigate key user funnels, segmented retention charts and behavioural analyses to find problems, opportunities and campaign ideas for our clients
• Develop strategic marketing automation roadmaps based on a detailed understanding of the client’s qualitative and quantitative data insights
• Create and deliver presentations which communicate growth opportunities to product, analytics, and executive leadership
• Scope detailed experiments to validate hypotheses that align closely with user psychology and usage habits for a broad range of mobile apps
• Help the team turn experiments into complex lifecycle flows using triggers and segmentations that intelligently send campaigns with both static and dynamic content
• Closely monitor campaign delivery and conduct robust statistically significant reports against core retention KPIs (not just leading indicator campaign metrics)
• Present and lead workshops at client onsite visits, weekly iteration calls and one on one consultations that confidently communicate your expertise to both junior team members and executives
• Manage and train one or more Junior/Mid Growth consultant, who will assist you with executing on the client work

Preferred Qualifications

• Experience with analytics tools (Google Analytics, Omniture, Amplitude, Mixpanel, ..)
• Agency experience preferred
• Braze Marketer Certification
• Braze Admin Certification
• Remote working experience