Senior CRM Executive

Summary

Join Tide, a rapidly growing FinTech company, as a Senior CRM Executive and play a key role in expanding and optimizing our multi-channel communications strategy. You will be responsible for developing and implementing CRM programs, analyzing campaign performance, and working with stakeholders to improve key metrics. This role requires strong analytical skills, experience with CRM platforms (e.g., Iterable, Hubspot, Braze), and a proven track record of success in CRM/retention marketing. You will be part of a collaborative and innovative team dedicated to helping small businesses save time and money. Tide offers a flexible work environment, including remote work options, and a comprehensive benefits package.

Requirements

• You have 2-3 yrs of expertise in end-to-end CRM/retention marketing management across a number of sub-products and business units
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights
• You have experience in segmentation and targeting
• You have A/B and MVT testing experience
• You have solid communication and reporting skills and are able to work well in partnership with technical and non-technical team members
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) - you're famous for solving colleagues' spreadsheets and reporting problems
• You have the ability to handle multiple projects and adapt to changing priorities
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style

Responsibilities

• Expand, drive and optimise a multi-channel communications strategy through ever-increasing personalisation and automation
• Help deliver and develop the existing Credit engagement marketing CRM programme for our European markets, with a strong focus on driving all important metrics through automation and personalisation, working closely with product, content, BI and other Marketing team members
• Have autonomy to develop and implement a test and learn plan, A/B tests and optimisation strategies
• Work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love
• Building and optimising key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications
• Developing and delivering a CRM test-and-learn pipeline across multiple channels including in-app, web, email & SMS end-to-end, including ideation, execution, analysis and optimisation
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance
• Work closely with the rest of the Engagement Marketing team as well as a number of other cross-business stakeholders
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities

Preferred Qualifications

• You may have worked in Financial Services, start-ups, credit/lending or tech space
• You have a curious nature, good organisational skills and impeccable attention to detail

Benefits

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year