Senior CRM Specialist

Summary

Join Goodnotes, a company reimagining human-AI interaction, as a data-driven CRM Specialist. You will design, implement, and optimize global lifecycle marketing campaigns to improve user engagement, retention, and monetization. Collaborate with cross-functional teams, manage multichannel communications, and conduct A/B testing to optimize campaigns. Analyze CRM performance and user behavior to inform strategic decisions. This role requires 5+ years of CRM experience in a subscription-based environment, strong understanding of user journeys, and hands-on experience with CRM and analytics tools. Goodnotes offers meaningful equity, flexible working hours and location, medical insurance, and a budget for professional development.

Requirements

• 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions
• Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
• Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker), and A/B testing frameworks
• Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
• Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
• Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset

Responsibilities

• Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) under proposal to improve user retention and revenue outcomes, with proven experience to run campaigns end-to-end
• Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
• Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s strengths and performance metrics
• Develop a testing roadmap, run A/B tests, and continuously optimize campaigns with data insights and performance outcomes
• Contribute to conversion journeys and upsell opportunities based on user behavior and subscription funnels
• Analyze CRM performance, user behavior, and revenue trends
• Translate insights into actionable strategies and communicate them clearly to stakeholders

Benefits

• Meaningful equity in a profitable tech-startup
• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents