Senior CRM Specialist

Summary

Crypto.com is seeking a Senior CRM Specialist (App Trading Focus) to support cross-channel communications for their e-commerce platform. The role involves driving transaction and engagement metrics, working with various teams, and having a strong understanding of the cryptocurrency/blockchain industries.

Requirements

• BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business -Analytics, Data Science or relevant field
• Minimum of 3 years experience in e-commerce business
• Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
• A strong eye for detail and precision
• Quick-thinking to respond to ever-changing and volatile market conditions
• Self-directed learning attitude and strong sense of ownership
• Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
• Strong experience with -Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
• Excellent skills in MS Office suite of programmes
• Excellent command of English, both written and verbally
• Proficiency in building email templates via HTML
• Proficiency in SQL or Python and other programming languages
• Experience in copywriting and/or design
• Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens

Responsibilities

• Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
• Drive platform transaction, engagement, and usage metrics for the Crypto.com products and services (e.g. daily transacting customers, repeated transactions)
• Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion
• Support analysis and enhancement of CRM campaigns
• Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
• Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
• Pull reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans
• Meet with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with CRM platform

Preferred Qualifications

Experience with API integration will be a plus

Benefits

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement including: birthday, work anniversary
• Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope
• Work Perks: crypto.com visa card provided upon joining