Crypto.com is hiring a
Senior CRM Specialist, Web3 - Japan
![Logo of Crypto.com](https://cdn.jobscollider.com/logo/crypto-com-0392.webp)
Summary
Crypto.com is seeking a Senior CRM Specialist (App Trading Focus) to support cross-channel communications for their e-commerce platform. The role involves driving transaction and engagement metrics, working with various teams, and having a strong understanding of the cryptocurrency/blockchain industries.
Requirements
- BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business -Analytics, Data Science or relevant field
- Minimum of 3 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- A strong eye for detail and precision
- Quick-thinking to respond to ever-changing and volatile market conditions
- Self-directed learning attitude and strong sense of ownership
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong experience with -Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Proficiency in building email templates via HTML
- Proficiency in SQL or Python and other programming languages
- Experience in copywriting and/or design
- Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
Responsibilities
- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
- Drive platform transaction, engagement, and usage metrics for the Crypto.com products and services (e.g. daily transacting customers, repeated transactions)
- Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion
- Support analysis and enhancement of CRM campaigns
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
- Pull reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans
- Meet with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform
Preferred Qualifications
Experience with API integration will be a plus
Benefits
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including: birthday, work anniversary
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope
- Work Perks: crypto.com visa card provided upon joining
This job is filled or no longer available
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