Senior Specialist, Customer Marketing

Summary

Join Keeper Security's EMEA Marketing team as a Senior Specialist, Customer Marketing! Based in Ireland (hybrid or fully remote), you'll develop and execute scalable marketing campaigns driving cross-sell and upsell opportunities. Collaborate with customer success, sales, and product teams to create personalized, data-driven campaigns that boost product adoption and revenue. This role requires experience in customer marketing, omnichannel campaigns, and data analysis. You will manage a regional budget and report on campaign performance. Keeper offers a dynamic environment and competitive benefits.

Requirements

• 3+ years of experience in customer marketing, product marketing or growth marketing, ideally in a SaaS environment
• Proven success in developing and executing customer-focused marketing campaigns, particularly in cross-sell and upsell strategies
• Hands-on experience in managing omnichannel campaigns, including email, paid media, paid social, account-based marketing (ABM) and site optimization
• Experience running multi-channel marketing campaigns and a strong understanding of customer journey mapping
• Experience with CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Demandbase) and customer segmentation tools
• Strong ability to analyze customer data, identify opportunities and develop targeted marketing strategies to drive customer engagement and growth
• Excellent communication, writing and presentation skills for creating customer-centric content and sales enablement materials
• Hands-on experience in delivering customer communications such as newsletters, product updates and webinar promotions
• Experience planning and executing customer-focused events, from webinars to industry conferences
• Detail-oriented with exceptional execution skills to ensure flawless delivery of campaigns, materials and events
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
• Bachelor’s degree in Marketing, Business or a related field (or equivalent practical experience)

Responsibilities

• Develop and implement comprehensive omni-channel engagement strategies that provide relevant, localized and persuasive content to a global customer base across diverse go-to-market segments
• Accelerate expansion pipeline growth by developing and maintaining a global customer marketing campaigns calendar and executing weekly programs across email, paid media, paid social and site optimization/updates
• Create and distribute sales enablement collateral, including call scripts, battle cards, data sheets, pitch decks and incentives to empower the global Customer Success team in driving cross-sell and upsell opportunities
• Deliver monthly customer communications such as newsletters, product updates and webinar promotions, ensuring that content is timely, informative and aligned with customer needs
• Plan and execute customer-focused events, including webinars, workshops and participation at industry conferences, ensuring alignment with overall customer marketing strategy and campaign goals
• Identify customer reference opportunities. Conduct customer interviews, write and distribute customer case studies, success stories and own process of review campaigns for third-party review sites such as G2, Capterra, Gartner, etc
• Analyze customer behavior, engagement data, and campaign results to refine targeting, messaging, and strategies, driving continuous improvement across customer marketing efforts
• Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Marketing Operations, Customer Success and Sales, to ensure campaigns align with product roadmaps and customer success goals
• Develop and maintain campaign performance reports, analyze campaign ROI and provide actionable insights to leadership regarding campaign success, challenges and opportunities for improvement
• Use customer insights to create tailored content and campaigns that increase product adoption, deepen engagement and maximize cross-sell and upsell potential
• Manage a regional customer marketing budget, ensuring resources are allocated effectively to drive the highest impact and results

Benefits

• Onsite lunches
• Private healthcare (no wait period)
• Pension contribution (no wait period)
• Sick Pay
• Bike-to-Work Scheme (if local)