Senior Customer Marketing Manager

Summary

Join our team as a Senior Customer Marketing Manager and play a pivotal role in driving the adoption of our Dental Intelligence software. You will develop and execute marketing campaigns, manage competing priorities, and collaborate with cross-functional teams. You will track campaign performance, gather customer feedback, and manage all mass customer communications. This is a remote opportunity with flexible time off and excellent benefits. We are seeking a highly motivated and results-oriented marketing professional with 5+ years of experience in customer marketing within a SaaS company and a proven track record of successful demand generation campaigns.

Requirements

• 5+ years of experience in customer marketing or a similar role within a SaaS company
• Proven track record of developing and executing successful demand generation campaigns that improve retention & product expansion opportunities
• Strong ability to learn quickly & adapt to changing circumstances
• Strong understanding of marketing automation tools and CRM systems
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Strong analytical skills and data-driven mindset

Responsibilities

• Develop and execute targeted demand generation campaigns to first drive software adoption of our solutions. This includes creating compelling content, leveraging various marketing channels (email, in-app pop ups, webinars, etc.), and tracking campaign performance to optimize results
• Work with data experts & product specialist to deliver content that showcases what results customer’s have achieved by using our solutions & what additional steps they can take to get even more
• Manage competing priorities and create cohesive, overlapping marketing campaigns that align with overall business objectives. Collaborate with cross-functional teams (sales, product, customer success) to ensure seamless execution
• As individual campaigns are proven successful for certain circumstances find ways to implement them into the ongoing customer lifecycle
• Track and measure the success of marketing initiatives using key performance indicators (KPIs). Analyze campaign data to identify trends and optimize future efforts. Iterate quickly to increase desired results
• Gather and analyze customer feedback from internal teams to identify areas for improvement and inform marketing strategy. Develop a deep understanding of our target audience to tailor messaging and campaigns effectively
• Manage all mass customer comms – end of life, price increases, automated install/onboarding emails, etc

Preferred Qualifications

• Experience working in the healthcare or dental industry
• Familiarity with Gainsight, Hubspot, Salesforce or other CRM platforms
• Experience with content management systems (CMS)
• Passion for the dental industry and a desire to make a positive impact

Benefits

• Flexible Time Off + 10 paid holidays
• Competitive Medical, Dental & vision offerings, including free medical premiums for employees, with buy up plan options, AND we match your HSA contributions
• Company sponsored Life, Disability & AD&D
• Mental Health support programs, Cellphone & Gym membership Discounts
• 100% Paid Parental Leave
• 401K Retirement savings plan with company match up to 5.5% + unlimited access to financial advisors
• Tuition Reimbursement program
• Flexible work location - this is a remote opportunity, with the option to work hybrid in our Pleasant Grove, UT office, if local