Senior Manager, Customer Marketing

Summary

Join Unite Us as a Senior Manager, Customer Marketing and contribute to the growth of our customers. This remote, Pinellas County-based position involves collaborating with cross-functional teams to develop and implement customer marketing programs and communications. You will create marketing content, manage events, analyze customer experiences, and provide regular reports to senior management. The ideal candidate is a creative storyteller with strong digital marketing skills and proven experience working with customers. This role requires a minimum of 5 years of experience in marketing or customer experience and proficiency in data analysis. The salary range is $100,000-$120,000.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications or a related field preferred (or related business experience)
• Minimum of 5 years experience in marketing or customer experience, or a related role
• Strong understanding of all aspects of marketing with familiarity with software technologies such as Google Suite, Zoom, Slack, Salesforce, Account Engagement, and Asana
• Excellent project management skills with the ability to lead cross-functional teams
• Proficient in data analysis
• Exceptional communication and interpersonal skills
• Be proactive, detail-oriented and capable of working in a fast-paced environment
• Ability to navigate ambiguity, define priorities, and drive initiatives

Responsibilities

• Proactively identify the document inconsistencies, inefficiencies, and potential areas for improvement in the customer journey
• Work collaboratively with cross-functional teams, including CS, product development, and marketing to develop and implement effective solutions and go-to-market strategies across all key markets
• Develop product positioning and messaging that resonates with target customers and users in that market
• Build thoughtful strategies and efficient marketing campaigns; this includes identifying unique channels and writing high-quality content that engages our customers
• Be a strategic partner in the creation and management for Unite Us customer events - such as our annual One Continuum conference and additional regional Salon Dinners
• Maintain a calendar of milestones and market moments that are relevant to the market
• Conduct comprehensive evaluations of customer experiences across various touch points Ensure that the experiences align with Unite Us and our customer’s guidelines as well as industry standards and best practices
• Support marketing’s contributions to product launches and feature releases
• Regularly gather and analyze customer feedback to identify trends and insights for continuous improvement
• Provide regular reports to senior management on the status of improvements, metrics, faced challenges, and impact on customer experience

Benefits

• Remote work
• This position may require 30% travel
• The pay range for this role is: $100,000-$120,000