Course Hero is hiring a
Senior Data Analyst

Summary

Join us as a dynamic SEO Data Analyst to use your creativity and knack for delivering data-driven insights to help improve our site for Search Engine Optimization (SEO) and drive growth by measuring testing effectiveness.

Requirements

• 5+ years of experience conducting quantitative product analyses for high tech companies
• Bachelor or higher degree in a quantitative field such as Statistics, Math/Applied Math, Data Science, Computer Science, Physics, or Engineering
• Hands-on experience with experimentation, including design, implementation, and methodologies (e.g. hypothesis testing and regression analysis) for analyzing and interpreting results to stakeholders
• Highly proficient with SQL and visualization tools (e.g. Tableau/Looker/Quicksight)
• Experienced in working with ETL tools such as Airflow or Databricks
• Python programming skills for data analysis
• Understands end-to-end user journeys for web platforms and the challenges of managing user funnels that have multiple attribution touchpoints
• Understanding of attribution business methodologies and user tracking technologies
• Strong communication skills, both written and oral. Able to clearly articulate analytics ideas, strategies, and tactics to audiences with varying domain knowledge
• Comfortable functioning in spaces with high ambiguity and adapt easily in changing environments

Responsibilities

• Work with SEO Strategists and Data Scientists to understand SEO best practices, propose strategic ideas, and develop measurement techniques to understand impact
• Define and regularly monitor KPIs, success metrics, and other analytics to maximize traffic to our sites
• Design and evaluate A/B tests and push forward next steps at a rigorous pace
• Deliver reports and strategic insights through analysis and monitoring of the entire SEO funnel (discovery, crawl, indexation, ranking, traffic)
• Discover and validate key performance metrics, for ourselves and competitors
• Effectively communicate findings to internal and external team members
• Develop experimentation strategies utilizing our primary coursehero.com domain and our other domains
• Build reusable analysis tools for sample sizing and post-test analysis

Preferred Qualifications

• Experience with SEO at a large tech company with millions of pages
• Experience in B2C website companies in a fast pace environment (multiple tests running weekly)
• Built reusable packages in python for A/B test setup and analysis
• Masters or higher degree in a quantitative field such as Statistics, Math/Applied Math, Data Science, Computer Science, Physics, or Engineering

Benefits

• Competitive salary
• Equity/stock options
• Annual performance bonus
• Health insurance coverage (7 Lacs for self and family)
• Life Insurance 3X the CTC
• Accidental Insurance 3X the CTC