Senior Demand Marketing Manager

Summary

Join Daxko as a Senior Demand Marketing Manager and drive integrated, multi-channel marketing campaigns to boost pipeline growth and revenue. Collaborate with cross-functional teams to execute demand generation strategies. Leverage your data-driven, creative, and strategic marketing expertise in B2B and account-based marketing (ABM). You will develop and execute campaigns, manage their performance, and partner with sales to ensure alignment. This role requires a proven track record in B2B marketing and strong knowledge of various marketing channels. Daxko offers a competitive salary, comprehensive benefits, performance-based incentives, and growth opportunities.

Requirements

• Proven track record in developing and executing integrated B2B marketing campaigns, including goal setting, budget management, and performance measurement
• Expertise in account-based marketing (ABM) and inbound funnel strategies
• Strong knowledge of SEO, CRO, email marketing, content marketing, webinars, events, PPC, and social media
• Ability to analyze data, implement A/B testing strategies, and optimize performance to key KPIs
• Strong collaboration skills, with the ability to partner cross-functionally and drive measurable outcomes
• Bachelor’s degree in Marketing, Business, or a related field
• 4+ years of experience in B2B technology/SaaS marketing

Responsibilities

• Develop and execute multi-channel campaigns aligned with targeted audiences and sales objectives to drive pipeline and revenue
• Create marketing plans that leverage affiliate networks, paid acquisition, search, email, mobile, and website CRO
• Work closely with designers and copywriters to craft compelling content that aligns with campaign strategy
• Manage the execution, tracking, and optimization of marketing campaigns, providing performance reports and recommendations
• Partner with Sales and Business Development to ensure strong alignment on lead generation, outreach cadence, and follow-up strategies
• Own the strategy for paid media, collaborating with the paid team to drive results
• Integrate new campaigns into email nurture programs and optimize audience segmentation
• Establish and refine workflow processes to improve team efficiency and campaign performance
• Build and implement a reporting framework for A/B testing, ensuring data-driven campaign improvements

Preferred Qualifications

Experience in fitness industry marketing (a plus)

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work
• Performance-based incentives
• Opportunities for growth