Senior Demand Generation Marketing Manager

Summary

Join TeamSnap as a Senior Demand Generation Marketing Manager and drive new business growth for TeamSnap for Business. You will be responsible for developing and executing marketing campaigns to generate leads, convert them into customers, and increase B2B revenue. This highly visible role requires a strong understanding of B2B marketing, including paid media, organic social, email, and events. You will collaborate with various teams to align demand generation initiatives with business goals. The ideal candidate has 8+ years of B2B demand generation experience in SaaS and a proven track record of success. TeamSnap offers a fully remote work environment with competitive compensation and a comprehensive benefits package.

Requirements

• 8+ years of B2B demand generation experience, with a strong focus on SaaS
• Proven track record in developing and executing high impact B2B marketing programs, including digital marketing, paid media, email and events
• Hands-on experience with marketing automation platforms (e.g. Marketo or similar), CRM (e.g. Salesforce), and lead capture tools
• Highly data-driven, able to make strategic decisions based on performance metrics
• Builder mindset, able to push effectively through complexity
• Exceptional communication and leadership skills, able to rally a team around a campaign and goal

Responsibilities

• Create and execute differentiated demand generation campaigns that drive new pipeline growth for TeamSnap for Business
• Manage and scale marketing channels including paid media, organic, social, email, and events
• Deeply understand our buyers’ needs and journey to inform acquisition, nurture and conversion programs
• Own and optimize landing pages to maximize lead capture and conversion
• Manage lead scoring, MQL optimization, and sales handoffs to drive conversion to closed-won deals
• Partner closely with Sales, Content, Product Marketing and Sales Ops to align demand generation initiatives with business goals and sales priorities
• Manage marketing operations, including audience segmentation, lead management, marketing automation, and campaign assets
• Track, measure, forecast, and report on the full-funnel impact of demand gen programs—MQLs, SALs, pipeline velocity, and bookings
• Own demand gen for virtual and in-person events, ensuring strong attendance and post event lead process

Preferred Qualifications

Experience serving SMB audiences with high velocity sales processes

Benefits

• We're proud to be remote-first . We've been remote since 2009, long before COVID made it cool
• Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)
• 100% premium coverage of medical/dental/vision for you and your family
• 401K to help you invest for the future
• $1,500 annual learning and development stipend
• Travel to fun locations for all-company meetings and team events
• Generous home office allowance to set you up for success
• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter
• A monthly stipend reimbursement for health & wellness and so much more!