Senior Paid Social Strategist

Summary

Join Blend as an experienced paid social media expert to drive revenue growth for our tour, activity, and attraction clients. You will build and manage strategic paid social media ad accounts, primarily focusing on Meta Ads (Facebook and Instagram), while also having opportunities to work on other platforms like Pinterest, TikTok, Reddit, and LinkedIn. Your responsibilities include campaign implementation, optimization, monitoring, reporting, and staying updated on industry best practices. You will be accountable for client campaign performance and will work collaboratively with the team to develop and execute successful campaigns. This role requires extensive experience in paid social media advertising, specifically with Meta's platforms, and a strong understanding of digital marketing principles. Blend offers a competitive salary, benefits, and a flexible work environment.

Requirements

• 6+ years full-time experience in digital marketing
• 4+ years experience regularly using Meta's Business and Ads Manager platforms
• Experience managing spend in other paid social platforms. In order of importance (with Meta being the most important): TikTok, Pinterest, LinkedIn, and Reddit
• An understanding of the Facebook Pixel and the ability to troubleshoot issues with the pixel and custom events
• A good understanding of Meta's Events Manager and Conversions API
• Good organizational skills. We use ClickUp for project management
• Passion for driving results for clients

Responsibilities

• Take full accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met
• Develop, manage and optimize comprehensive paid social ad campaigns
• Approach paid social with a test-and-learn mindset. You'll lead the way in testing new approaches to paid social, analyze results, and continuously improve performance across our client base
• Develop and implement targeting plans, including audience creation
• Upload and deploy ads
• Learn best practices on the social ad platforms (with a focus on Facebook and Instagram) and communicate those best practices with the team and clients
• Identify new opportunities to help clients accomplish their goals and drive incremental revenue
• Audit existing social ad accounts and identity opportunities
• Manage ad spend, campaign objectives, targeting, and campaign timelines
• Update clients in both written and verbal formats reporting on current status of accounts, successes, key learnings, and strategy moving forward
• Participate in internal team meetings - daily, weekly, monthly and quarterly
• Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients

Preferred Qualifications

• Experience using and finding data inside of Google Analytics 4
• Understanding of Google Tag Manager
• Experience working with Snapchat, X, and other ad platforms
• Familiarity with Google's ad management platform
• Familiar with server side tracking
• Experience managing paid social campaigns in the travel space

Benefits

• Competitive Compensation: $90,000 to $115,000 a year + benefits, depending on experience
• 11.5 paid holidays
• Generous PTO
• Health insurance
• Dental
• Vision
• Long-term and short-term disability insurance
• Fully Remote, Hybrid, or In Person: You have the option to work out of our Madison, WI office as much or as little as you like. About half our team is based in the Madison area. The rest of the team is scattered throughout the US