Senior Design Marketing Brand

Summary

Join Cover Genius, a leading insurtech company, as a Senior Designer! Reporting to the Design Director, you will lead creative design for marketing initiatives across brand and product marketing. This hands-on role requires collaboration with marketing teams, leveraging expertise in Webflow, animation, motion design, video editing, and AI-powered tools. You will develop marketing assets, build websites, create compelling visual narratives, and collaborate with cross-functional teams. The ideal candidate possesses a strong creative vision and the ability to execute campaigns that elevate the brand and drive business results. Cover Genius offers a flexible and rewarding work environment with benefits including flexible PTO and employee stock options.

Requirements

• Minimum 5+ years of experience in brand and marketing design with a strong portfolio showcasing creative and conceptual work
• Proficient in Webflow for designing and building websites and landing pages
• Expertise in motion design, animation, and video editing, with proficiency in tools like After Effects and Premiere Pro
• Demonstrated experience using AI-powered creative tools (e.g., MidJourney, Runway, Adobe Firefly, DALL-E) to enhance design outputs and efficiency
• Deep understanding of brand development, product marketing, and storytelling
• Strong design skills across digital, print, and motion graphics
• Experience collaborating with marketing teams to deliver assets for advertising, social media, campaigns, and events
• Familiarity with design tools such as Figma, Adobe Creative Suite, and animation software
• Experience working in fast-paced environments and delivering under tight deadlines

Responsibilities

• Lead the creative development of marketing assets for brand, product marketing, and campaigns across digital and traditional channels
• Design and build responsive, high-performing websites and landing pages using Webflow
• Develop creative concepts and compelling visual narratives for marketing campaigns that resonate with target audiences
• Incorporate AI-powered tools and technologies to enhance design workflows, create innovative assets, and drive creative efficiency
• Collaborate with cross-functional marketing teams to align design strategies with business objectives
• Create and edit video content to support marketing campaigns, utilizing tools like After Effects and Premiere Pro to produce high-quality animations and video assets
• Incorporate motion design and animations into marketing content to enhance engagement
• Maintain and evolve brand guidelines to ensure consistent application across all design deliverables
• Act as a hands-on designer while mentoring junior team members, fostering creativity and growth within the team
• Partner with product teams to align product marketing materials with the broader design system and user experience
• Contribute to the overall creative direction of the brand, bringing innovative ideas to life

Preferred Qualifications

• A passionate storyteller with a keen eye for aesthetics and innovation
• Highly creative, self-driven, and detail-oriented, with excellent time management skills
• A self-starter who takes initiative and thrives in a collaborative environment
• Strong communicator with the ability to articulate design decisions and advocate for the brand vision
• Adaptable and open to feedback, demonstrating a willingness to iterate and improve
• Enthusiastic about technology, design, and branding trends, especially in the AI and digital landscape

Benefits

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system
• Social Initiatives - pictures speak a thousand words!
• US Candidates: The cash compensation range for this role is between $125,000 and $200,000 depending on experience and location. All roles are eligible to receive equity