Logical Media Group is hiring a
Digital Marketing Paid Search Strategist

Summary

The Paid Media Strategist is responsible for managing and optimizing paid media campaigns for clients, focusing on Paid Search and Paid Social Advertising. They will also research market trends and develop creative content. Successful candidates must have a Bachelor's Degree and 3 years of experience in Paid Media. Benefits include medical, dental, vision, disability, and life insurance; a retirement plan with match; paid time off; flexible Fridays; the option to work remotely; access to senior management and mentoring opportunities; and optional COVID-safe company gatherings.

Requirements

• Bachelors Degree
• 3 years of Paid Media (search and social) experience at a digital marketing agency

Responsibilities

• Responsible for managing and optimizing client paid media campaigns, focusing on Paid Search and Paid Social Advertising
• May also involve Programmatic Display and other third-party social platforms
• Lead, maintain, and continuously optimize client accounts
• Demonstrate a deep understanding of clients’ goals and business objectives
• Create decks to report on campaign performance
• Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
• Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met
• Identify additional growth opportunities in other marketing channels
• Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
• Use campaign data to recommend and implement optimizations to improve overall campaign performance
• Extract insight from campaign data, identify relevant trends, and provide well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
• Stay up-to-date on and advise clients of the latest trends in online search marketing

Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance
• 401(k) plus match
• Paid time off (starting at 15 days)
• Flexible Fridays
• Option to work completely remote
• Access to senior management and mentoring opportunities
• Optional COVID-safe company gatherings