Senior Digital Marketing & Advertising Specialist

Summary

Join ReSource Pro's dynamic Marketing team as a Senior Digital Marketing & Advertising Specialist and make a significant impact. Drive revenue and qualified leads through strategic digital marketing initiatives. Work remotely, utilizing SEM/PPC, Digital Publications, and LinkedIn Advertising to achieve revenue and lead generation goals. Leverage cutting-edge marketing systems like SEMrush, Google Ads, and Hotjar to analyze, monitor, and report data. Contribute to growth by driving impactful digital marketing strategies and continuously optimizing our online presence. This role offers a competitive salary and benefits package.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, or a related field
• 5+ years of experience in Digital Marketing and/or Marketing Communications
• 5+ years of experience with Google Analytics, Google Adwords, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC), and Search Engine Optimization (SEO)
• 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo
• Proactive, self-starter, and a strong team player with excellent interpersonal and communication skills
• Comfortable working with senior leadership and able to manage multiple project deadlines under pressure with a positive attitude
• Meticulous attention to detail, strong analytical skills, and a curious mindset always seeking to learn and self-improve
• Solid understanding of marketing campaign elements and brand guidelines

Responsibilities

• Utilize platforms like SEMRush and Google Ads to research opportunities for digital marketing improvements and campaign optimization
• Conduct keyword research to boost traffic and suggest optimizations for page titles
• Maintain first-page placement for relevant Google searches and ensure keyword optimization on blogs and the website
• Execute and monitor digital advertising campaigns across various platforms (e.g., digital publications, social media) to target qualified leads, increase traffic, and improve conversion rates
• Provide recommendations on adjusting marketing spend based on performance
• Manage all website development projects, ensuring timelines are met and best practices for SEO, layout, CTAs, and metadata are implemented in collaboration with content, design, and development teams
• Monitor webpage performance and suggest improvements to enhance site performance, search rank, and domain authority
• Monitor the corporate website for best practices and report on analytics
• Run reports from Google Analytics and Salesforce to identify traffic sources and customer pathways
• Utilize WordPress for content, image, and metadata updates to increase lead visibility
• Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends

Preferred Qualifications

Google Analytics and/or Google Adwords certificate

Benefits

• 100% paid employee health insurance on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• Generous PTO plan with paid holidays + floating holidays
• Innovation focused work environment that promotes collaboration
• Opportunity to contribute to the future of a growing, global organization
• Annual bonus eligibility