Social Media Marketing Specialist

Summary

Join 20four7VA as a Social Media Marketing Specialist and help a UK-based car dealership generate qualified leads. You will plan, create, and manage paid advertising campaigns across Facebook, Instagram, Snapchat, and optionally TikTok. Responsibilities include generating high-quality leads, creating engaging ad content, using Facebook Pixel for retargeting, setting lead qualification criteria, analyzing campaign performance, and collaborating with the client team. The ideal candidate has 4+ years of experience in social media marketing with a proven track record of success in lead generation campaigns. This role requires expertise in Facebook Ads Manager, Lookalike audiences, and advertising analytics. The position offers competitive rates, weekly payments, annual rate increases, paid time off, paid holidays, free training, and a supportive community.

Requirements

• 4+ years of hands-on experience in social media marketing, particularly with lead generation campaigns
• Proven success with Facebook Ads Manager and other social platforms
• Experience creating, optimizing, and managing Lookalike and retargeting campaigns
• Strong understanding of advertising analytics, conversion tracking, and audience segmentation
• Ability to design basic creative assets and write compelling ad copy
• Excellent communication and reporting skills
• Must be self-sufficient with IT setup and capable of working independently with accountability
• Facebook Business Manager
• Meta Ads Manager
• Google Analytics
• Canva or similar content creation tools

Responsibilities

• Plan, create, and manage paid advertising campaigns on platforms including: Facebook, Instagram, Snapchat, TikTok (optional/test basis)
• Generate high-quality, finance-ready leads within a 200-mile radius of the dealership’s location
• Create compelling and engaging ad content, graphics, and copy tailored to specific vehicle listings
• Use Facebook Pixel and tracking tools to build Lookalike Audiences and remarketing campaigns
• Set lead qualification criteria (e.g., income, employment, driving license) and apply them to ad targeting
• Analyze and report on campaign performance using social media analytics and insights
• Work with the client to optimize and iterate campaigns based on lead approval and engagement results
• Monitor and respond to leads from AutoTrader, CarGurus, and other portals as needed
• Assist in performance reporting and provide strategic insights and recommendations for scaling
• Collaborate with client-side team on content strategies, performance goals, and adjustments

Preferred Qualifications

• Automotive experience is a plus but not required—must be able to adapt quickly to the niche
• AutoTrader, CarGurus (familiarity is a plus)

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you