Senior User Acquisition Specialist

Summary

Join Tala, a leading fintech company, as a Senior User Acquisition Specialist and contribute to our mission of empowering the Global Majority. You will leverage data analytics to drive user growth through paid and organic initiatives across various channels. This role demands strong analytical skills, experience with marketing analytics tools, and fluency in Hindi and English. You will translate complex data into actionable insights, optimize paid advertising campaigns, and improve organic visibility. The position involves collaborating with creative teams and agencies, supporting multiple time zones, and demonstrating an interest in global customer insights. Tala offers a remote-first approach with offices globally.

Requirements

• Strong analytical and problem-solving skills
• Experience in SQL and data visualization tools (e.g. Looker)
• Fluency in Hindi and English, alongside excellent communication and collaboration skills

Responsibilities

• Data Analytics: Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics like CPA, ROAS and LTV
• Market Intelligence: Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels (e.g. Facebook Ads, Google Ads, organic search)
• Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth
• Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives
• Global Working Culture: This role will support multiple time zones and countries. It requires an interest in global customer insights

Preferred Qualifications

• 3+ years of experience in data analytics and A/B testing
• 3+ years of experience in user acquisition or digital marketing