Remote Senior Digital Marketing Analyst

Summary

The job is for a Senior Digital Marketing Analyst at Bixal. The role involves supporting cross-functional teams by collecting data and sharing insights, participating in client events, and analyzing web data. The position requires US Citizenship due to the need for a Public Trust clearance. The role is remote within the U.S., excluding its territories, and offers competitive salary, flexible hours, work from home flexibility, 401K with matching incentive, parental leave, medical/dental/vision benefits, flex spending account, company provided short-term disability, life insurance, commuter benefits, generous PTO, 11 paid holidays, professional development opportunities, new business referral bonus.

Requirements

• Bachelor’s degree required and at least three years of relevant professional experience
• Bilingual fluency in spoken and written English and Spanish, with demonstrated writing and editing skills in both languages
• At least two years of SEO experience and a deep understanding of Google’s search algorithm
• Intermediate to advanced knowledge of digital marketing best practices to be able to support various marketing channels with analysis and recommendations
• At least two years of experience using Google Analytics
• Advanced knowledge of GA4
• Advanced knowledge of Google Tag Manager
• Intermediate knowledge of html, CSS, javascript, and website development and how it relates to analytics and SEO
• Advanced data visualization skills with Tableau and other data visualization tools such as PowerBI and Looker Studio

Responsibilities

• Support cross-functional teams by collecting data and sharing insights and recommendations with other members of the team
• Participate in client events and forums to positively represent the organization and develop and maintain relationships with the industry
• Analyze web data, search data, and survey comments to help answer specific questions; provide the overall status of USAGov channels; and recommend courses of action
• Perform keyword research and analysis in English and Spanish, visualize search data in the dashboard(s), and share key insights with stakeholders
• Interpret qualitative data in English and Spanish, including survey comments and user interviews
• Explain data trends and insights in a way that is appropriate for intended audience
• Use Google Tag Manager and Google Analytics to create custom events utilizing website HTML and the data layer to track user interactions with the website
• Understand SEO best practices and make recommendations to improve content, design, and website structure for increased findability and organic traffic
• Apply insights to make recommendations for content, SEO, and design
• Work collaboratively with individuals from different teams
• Analyze social media and other marketing channel data and provide strategic recommendations

Preferred Qualifications

• Experience with natural language processing
• Experience with R or Python

Benefits

• Competitive base salary
• Flex hours
• Work from home flexibility
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability
• Company provided life insurance
• Commuter benefits
• Generous PTO
• 11 Paid holidays
• Professional development opportunities
• New business referral bonus