LawPay is hiring a
Senior Go-to-Market Analyst

Summary

Join AffiniPay as a Senior Go-to-Market Analyst to partner with the marketing team in optimizing lead management, building dynamic and efficient reporting, and helping drive operational strategy through actionable insights. This role is part of the Business Operations Analytics team and offers opportunities for growth beyond marketing.

Requirements

• 4+ years of experience in GTM Analytics, financial analysis, or related field
• 3+ years of experience supporting marketing stakeholders
• Strong Experience with GA4, Marketo, Salesforce, ahrefs

Responsibilities

• Help own and drive the marketing analytics roadmap
• Connect data from various marketing sources to accurately measure the effectiveness of marketing efforts
• Build and maintain dashboards to track key performance indicators (KPIs) across the entire marketing and sales funnel
• Discover root causes of performance by collecting, cleaning, and analyzing marketing data from various data sources and present findings to stakeholders through clear and compelling presentations and reports
• Help optimize the current attribution model by driving alignment between marketing and sales
• Work with the systems team to build processes to track Marketing ROI of different channel campaigns
• Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)
• Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence

Preferred Qualifications

• Preferred experiencing working with in a high velocity, highly transactional SaaS company
• Experience building and maintaining dashboards, preferably in Tableau and SFDC (Looker experience a plus)
• Experience SQL skills and proven ability to read, write, debug, and optimize SQL queries

Benefits

• All employees receive fully covered medical, dental and vision coverage
• Have some fur babies? - We offer them insurance too!
• RELAX and enjoy your time away with our flexible paid time off policy
• We will help you plan for your future. - 401K, or RRSP if in Canada, with a company match
• Competitive compensation. packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program. that includes nutrition consultations, mental health apps, and access to discounted memberships
• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities. including mentorships, leadership programs and our AffiniPayU courses
• We believe it is important to give back with our. Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives. provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego. including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups