Life360 is hiring a
Senior Marketing Analyst

Summary

Join Life360, a Remote First company, as an experienced Marketing Analyst to partner with Marketing leaders and leverage data, analytics, and insights to drive new marketing opportunities.

Requirements

• 5+ years as a Marketing Data Analyst with marketing and paid user acquisition data and analytics experience in consumer internet, mobile app, or digital product firm
• Demonstrated implementation and utilization of user tracking, click stream event platforms, and other paid audience analytics technologies. (Amplitude, Google Analytics, Appsflyer)
• Strong hands on data wrangling and reporting experience with large and complex data sets utilizing SQL, Python / R or equivalent using cloud data technologies like Redshift, Athena, and Snowflake
• Experience in delivering enterprise Data and Business Intelligence reporting. (Quicksight, Tableau, Qlick, Looker, or equivalent)
• Experience gathering, distilling, and providing requirements to technical engineering and data teams
• Demonstrated project management and organizational skills
• Excellent verbal, presentation, and written communication skills
• Degree in Computer Science, Statistics, Informatics, Information Systems or another quantitative field

Responsibilities

• Drive the creation of key performance indicators, data collection techniques, reporting, and analyses that measure the performance of Growth Marketing and Lifecycle Marketing campaigns
• Distill user insights and campaign analyses into cohesive narratives and presentations for presentation across the company
• Advise marketing teams (mobile, web, online/offline advertising, brand, product development) as the knowledge “go to” resource for marketing data
• Partner closely with the Data Engineering team to provide thought leadership and detailed requirements for data needs
• Utilize data visualization tools (e.g., Tableau, Power BI) to create interactive and user-friendly reports
• Develop/implement models to improve marketing measurement, attribution and spend optimization

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees
• Employee Assistance Program (EAP) for mental wellness
• Flexible PTO and 12 company wide days off throughout the year
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle