Senior Paid Media Manager

Summary

Join Launch Potato, a dynamic digital media company, as a Google Ads expert to drive growth and profitability of their paid media portfolio. Lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. You will take full ownership of campaign performance, manage creative assets, and collaborate with cross-functional teams. Leverage data to drive decisions, identify growth opportunities, and become an internal subject matter expert on Google Ads. This role demands strong analytical, communication, and organizational skills within a fast-paced environment. The ideal candidate will have 4+ years of hands-on experience managing Google Ads campaigns and proven success in meeting KPIs.

Requirements

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams
• Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
• Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
• Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight
• Manage multiple campaigns and shifting priorities within fast-paced deadlines
• Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes
• Proactively pursue performance improvements and stay ahead of platform and industry trends
• Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
• Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities

Responsibilities

• Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals
• Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
• Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
• Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
• Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
• Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins