Paid Media Senior Manager

Summary

Join Wellhub, a corporate wellness platform, as a Paid Media Senior Manager to lead digital marketing initiatives in the US market. You will drive demand generation, lead generation, awareness, and engagement for Wellhub. This role involves managing end-to-end campaigns across various channels, collaborating with marketing and creative teams, and building a high-performing paid media team. You will be responsible for defining and executing the paid media strategy, analyzing performance, and optimizing campaigns to achieve revenue goals. The position requires extensive experience in digital advertising and online media buying, proven success in managing B2B campaigns, and strong analytical skills. Wellhub offers a comprehensive benefits package, including health insurance, flexible work options, paid time off, parental leave, and opportunities for career growth.

Requirements

• 4+ years of hands-on digital experience leading growth and strategy through paid media channels
• Excellent writing and communication skills in English
• Experience managing paid media teams and leading paid media strategy for B2B
• Proven success with B2B Paid Media campaigns on multiple channels such as Google Ads, Microsoft Ads (Bing), Meta Ads, LinkedIn Ads, etc, including audience segmentation and strategic thinking
• Experience using Google Sheets (function and pivot tables), Tableau, Data Studio or other data visualization tools for aggregation, manipulation and visualization of data
• Excellent problem-solving abilities and logical reasoning skills
• Analytical skills for data-driven decision making
• Strong sense of ownership and determination to get things done, with an eagerness to learn how to grow with hands-on mindset
• Ability to work both autonomously and collaborate in team environment
• A self-starter who can multitask, balance priorities, and adapt to a fast-growing organization
• Good proficiency in Excel and previous experience using it to build models and forecasts
• Native or able to communication in Advanced English

Responsibilities

• Lead the US and North America Region, collaborating closely with marketing, paid media, and creative teams
• Manage end-to-end campaigns execution for channels like LinkedIn, Google Ads, Meta, etc
• Build the bridge between the Marketing and Paid Media teams, run multiple types of campaigns like ABH/Hyper-targeted, Awareness, Lead Gen, Full Funnel, etc
• Design campaigns, analyze performance, and optimize strategies to drive performance
• Build, motivate and lead the Paid Media Team in the United States
• Run recurring meetings with the team to report results back to the main stakeholders and ensure continuous alignment with the Regional Marketing Team
• Work in Partnerships with the regional marketing leadership to define the Paid Media strategy and its function in the overall marketing strategy
• The Paid Media Sr Manager is the owner and guardian of the regional strategy or the paid channels
• Lead end-to-end Paid Media campaigns and growth initiatives, inspire the team to have a positive impact during the journey
• Motivate the team and genuinely care about the people
• Participate on Global and Regional forums to brin the Paid Media expertise to the main forums
• Maintain and analyze Paid Media reports, providing regular updates to the regional marketing teams and Growth Marketing Leadership
• The Paid Media Sr Manager is responsible for the targets in the US Region
• Strong sense of ownership and determination to get things done and achieve goals
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues
• Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

• Certifications from the main Advertising platforms is a plus
• Experience running Paid Media campaigns for Technology/SaaS Companies is a big plus

Benefits

• Health, dental, vision, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager
• We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more
• You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
• We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth
• An exciting and supportive atmosphere with ambitious people from around the world!
• In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $110,000 - $130,000
• The base salary range for other locations may vary
• Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors
• In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program