Senior Digital Strategist

Summary

Join WongDoody, a creative technology agency with a global presence, as a Senior Digital Strategist specializing in FMCG and retail. This role requires a strategic and creative thinker with a passion for digital marketing, AI, and data-driven insights. You will develop sophisticated strategic concepts, conduct market research, create data-driven briefs, and identify innovative business areas. You will also lead strategic content on client projects, present to clients, and provide continuous strategic consulting. This position offers flexible working hours, the ability to work remotely or in the office, 30 days of vacation per year, access to Urban Sports Club, and a great team environment.

Requirements

• At least 5 years of professional experience in strategic planning with a creative agency
• Expertise in B2C marketing, FMCG, and retail communication—e-commerce and CRM are a plus
• Data-driven and user-centric way of thinking and working
• Passion for conceptual ideas and the development of digital ecosystems
• Proven track record of developing effective brand and communication strategies that deliver business outcomes
• Digital-first strategic thinking and understanding the challenges and opportunities that consumer brands and retailers face
• Experience with AI tools and technologies in a marketing context
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Positive and proactive attitude, sense of humor, collaborative, and strong interpersonal skills
• Proficiency in both German and English is required

Responsibilities

• Develop sophisticated strategic concepts and cross-channel communication experiences
• Create data-driven analyses and research (market, competitors, and target groups) for the development of a strong strategic foundation
• Develop insight- and data-driven creative briefs, with clearly defined goals, and client strategy documents
• Identify innovative business areas, trends, and technologies, and direct implications for clients
• Lead strategic content on client projects, regularly present to and exchange with clients, and provide continuous strategic client consulting
• Design and facilitate strategy and creative workshops within the team and with clients
• Ensure on-brief creative quality while adhering to timing and budget constraints
• Collaborate closely with colleagues in creation and performance teams to enhance digital marketing content
• Test and evaluate new marketing channels and advertising formats
• Stay updated with the latest trends in digital marketing, evaluate new technologies, and integrate them into our marketing strategies
• Experiment with AI tools and technologies to drive innovative marketing solutions
• Own and manage relationships with external partners and vendors to support integrated programs
• Guide junior team members

Benefits

• Flexible working hours
• Work where it works for you (Germany) . At home or in the office, or any mix you like
• Working for strong brands and clients we believe in
• 30 days' vacation per year
• Urban Sports Club
• A great team environment
• Access to cutting-edge marketing tools and technologies