Senior Direct Marketing Associate

Summary

Join Reliance Health as a Senior Direct Marketing Associate and contribute to our mission of making quality healthcare delightful, affordable, and accessible. You will plan and execute marketing campaigns across various channels, including events, email, referrals, influencers, and offline advertising. This role demands strong content creation skills and the ability to manage multiple projects while collaborating with cross-functional teams. You will leverage analytics tools to track performance and optimize campaigns, providing valuable insights to stakeholders. Reliance Health offers a remote-first work environment, competitive salary and benefits, including premium health insurance and unlimited leave, and opportunities for professional growth and development.

Requirements

• Minimum of 3 years of experience in marketing, focused on customer acquisition
• Proven success in managing campaigns across multiple channels
• Strong content creation and copywriting skills
• Experience using analytics tools to measure campaign success
• Ability to manage multiple projects and work collaboratively
• Experience with event and offline marketing

Responsibilities

• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising
• Develop high-impact content aligned with business goals to support customer acquisition and engagement
• Collaborate with teams like sales, brand, and growth to align strategies and objectives
• Manage referral and influencer programs to increase brand visibility and conversions
• Use analytics tools to track performance and optimize campaigns
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations
• Ensure consistent messaging and content distribution across channels for maximum reach
• Provide actionable insights and performance updates to stakeholders
• Build relationships with external partners, including media agencies and influencers

Benefits

• Remote-First Environment
• Work from anywhere while staying connected to a vibrant, collaborative team
• Competitive Salary and Benefits
• We offer a salary that’s benchmarked against the best in the industry, ensuring your expertise and impact are fully rewarded
• Premium Health Insurance
• Comprehensive health coverage for you and your family, because your well-being comes first
• Unlimited Leave
• Take the time you need when you need it—no limits, no questions
• Meaningful Impact
• Play a key role in transforming customer experiences and shaping healthcare innovation
• Collaborative Work Culture
• Join a supportive, inclusive, and team-focused environment that celebrates diversity
• Growth Opportunities
• Access tools, mentorship, and resources to elevate your skills and career
• Learning & Development Allowance
• We provide an allowance to support your ongoing professional growth and skill enhancement