Pareto Capital is hiring a
Senior Director

Summary

Join our fight for the greater good. At ParetoHealth, we're on a mission to make healthcare spend less volatile and more affordable for small and mid-sized businesses. With over 3000 employer members, covering nearly 1 million Americans, we are the nation’s largest benefits captive community.

Requirements

• Minimum of 10 years of B2B demand generation and account-based marketing experience
• Must have experience with Salesforce, Pardot, CVENT, and WordPress
• Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines
• Must be willing to travel at least 15% of the time to meet business needs
• Skilled in developing compelling messaging and demand generation campaigns that drive target behaviors
• Creativity in conceptualizing and developing tools and processes that drive continuous improvement

Responsibilities

• Manage team to build and execute omni-channel content calendar that drives new opportunity creation
• Develop account-based marketing strategy and leads scoring system to tailor marketing to potential high-impact accounts
• Develop personalized campaigns to drive new opportunities at high-value accounts
• Select and manage vendor to execute SEO strategies and on-site optimization to significantly lift the site's visibility and ranking on high value search terms
• Build and measure affiliate marketing program
• Implement a monthly Tableau and Salesforce reporting dashboard and written analysis with recommendations to optimize marketing efforts and budget ROI

Benefits

• Medical (100% employer paid)
• Dental
• Vision
• STD/LTD
• Employer 401(k) contribution