Senior Director, Brand & Creative

Summary

Join Deputy, a global SaaS remote-first workforce management company, as the Senior Director of Brand Strategy and Digital Experience. You will shape and execute the company’s brand and digital strategies, supporting all go-to-market functions. This key role involves overseeing Brand, Creative Services, Content, Social, and Web teams, collaborating cross-functionally to drive business growth and enhance customer experiences. You will develop and implement a long-term brand strategy, serve as a brand evangelist, and collaborate with various teams to craft integrated strategies and campaigns. The role also includes leading creative teams, overseeing content strategies, leading social media strategy, owning the website strategy, measuring brand performance, and managing budgets and resources. This is a unique opportunity to lead brand at a company with a real mission, a strong product, and a global footprint.

Requirements

• 15+ years of experience in brand strategy, with a focus on the B2B technology or SaaS space
• Proven ability to simplify complex information into actionable insights that drive creative campaigns and business results
• Experience leading creative teams and collaborating with agencies to produce high-quality, insight-driven work aligned with brand strategy
• Strong communication and collaboration skills, with a track record of motivating diverse teams and influencing stakeholders
• Results-oriented with expertise in using data and analytics to optimize strategies and demonstrate measurable business impact
• Bachelor's degree in Marketing, Communications, Business, or a related field

Responsibilities

• Develop and implement a long-term brand strategy that aligns with business goals, ensuring brand consistency across all touchpoints and teams
• Serve as a brand evangelist, educating internal teams on the importance of brand in driving business results and creating a unified brand identity
• Collaborate with Sales, Marketing, Services, and Partnerships to craft integrated strategies and campaigns that support the brand vision and market positioning
• Lead and inspire creative teams by providing insight-rich briefs that inform impactful, high-quality campaigns aligned with brand strategy
• Oversee the creation, management, and optimization of content strategies to enhance brand awareness, including content creation, SEO, and web analytics
• Lead and refine the company’s social media strategy to drive engagement, brand awareness, and lead generation across multiple platforms
• Own the website strategy, architecture, and design to ensure seamless user experience and alignment with brand messaging, driving conversions and engagement
• Measure and report on brand performance using data analytics, continuously refining strategies to demonstrate the effectiveness of brand initiatives
• Manage budgets, resources, and external agency partnerships, ensuring ROI and marketing objectives are achieved within established timelines

Preferred Qualifications

Master’s degree is preferred

Benefits

• Ownership in the company via Share Options
• Paternity/Maternity Leave Policies
• Flexible Remote-First Work Policy
• Company wide Development & Coaching
• Hackathons
• Awards - "Your Time to Shine & Celebrate Success"
• Social Events & variety of social clubs (Books, LGBT, Games, Sports)
• Mental Health Support
• Munch & Learns