Creative Director

Summary

Join HubSpot as a Principal Creative Lead and leverage your 12+ years of experience in digital-first environments to shape the brand's visual identity. You will be responsible for setting the creative direction for key initiatives, collaborating with cross-functional teams, and ensuring creative consistency across all touchpoints. This role demands a strong point of view, collaborative spirit, and the ability to translate design vision into detailed execution. You will mentor junior designers, partner with external vendors, and stay current with design trends. The ideal candidate possesses exceptional typography skills, expertise in Adobe Creative Suite and Figma, and a proven track record in creating successful visual design systems. HubSpot offers a competitive compensation package and benefits.

Requirements

• 12+ years of professional visual design experience and creative direction in a digital environment
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator), with motion design skills and basic video editing capabilities, is a plus
• Strategic thinker who balances creative vision with business objectives
• Proficient in using Google Suite (especially Google Slides for presentations)
• Strong understanding of design principles and best practices across digital, UI/UX
• Exceptional typography skills with meticulous attention to detail
• Experience with digital design tools such as Figma
• Proven track record in creating successful visual design systems
• Outstanding portfolio demonstrating versatility in style and medium
• Strong project management skills with the ability to handle multiple projects
• Self-motivated with strong initiative and the ability to work independently
• Maintains calm under pressure while effectively managing multiple projects and tight deadlines

Responsibilities

• Set and drive the creative direction for key brand and marketing initiatives, from early ideation to final delivery
• Create moodboards, references, sketches, and high-fidelity explorations to define and express a visual strategy and present to various stakeholders
• Collaborate closely with UX and UI designers to bring visual narratives to life in digital  environments
• Ensure creative consistency across all touchpoints, including motion, imagery (photography and illustration), layout, typography, and color
• Maintain a strong connection to the visual identity system, ensuring brand integrity while knowing when and how to push it
• Lead creative reviews, stakeholder check-ins, and cross-functional alignment around design vision and intent
• Develop and establish a clear creative process, in partnership with PMs, that brings the right people in at the right time, ensuring feedback is clear, actionable, and on time
• Evaluate and respond to feedback with clarity, balancing creative standards with cross-functional needs and realities
• Able to distinguish great work from good, with a clear point of view on what raises the bar
• Detail-oriented and system-minded, you understand how a single design decision impacts the entire experience
• Strong in stakeholder communication and creative leadership, able to guide alignment across multiple teams
• Comfortable pivoting based on new information or constraints, but able to discuss when feedback risks breaking system cohesion or design integrity
• Mentor junior designers and provide direction to maintain consistent quality and brand standards
• Partner with external vendors and agencies to ensure brand consistency across all materials
• Stay current with design trends and tools, translating these into our communications and design

Preferred Qualifications

• Experience with presentation tools (PowerPoint, Keynote)
• Agency, editorial, or lifestyle industry experience preferred

Benefits

• Annual Cash Compensation Range: $142,000 — $228,000 USD
• HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers